Global Edition

Prazza Astounded by PGA Show Response

4.45am 16th February 2011 - New Products

Prazza®, the revolutionary new ball-finding system, has accelerated plans for worldwide availability following an incredible response to its presence at the PGA Merchandise Show in Orlando.

During the show, Prazza Group held meetings with several potential distributors and retailers in the USA. The company also gave more than 100 live demonstrations of the incredible Prazza Golf Ball Finder in action during the show’s well-attended demo day.

This was the first time Prazza had attended any trade show and the overwhelmingly positive response has convinced the Netherlands-based company to move forward its plans to introduce the Prazza Tracker handset and trackable micro-chipped Prazza Golf Balls to the US market.

Said Prazza president Jan de Waard: “We were blown away by the interest. We had so many positive comments, many of which said we could be responsible for ending slow play on the golf course!

“We launched in the UK in November and wanted to use the PGA Show as a testing ground. But the response was so positive and appetite for the product was so great that we are planning a USA sales and distribution strategy much earlier than anticipated.”

The hand-held Prazza Tracker handset, which is roughly the same size as a smart phone, uses Active Radio-Frequency Identification (RFID) to track the ball.

The micro-chip in the Prazza Golf Ball is activated when the golfer hits a shot and as the signal remains active for 30 minutes after each impact, the Prazza ball and handset are in continuous contact with each other throughout a round of golf.

The handset bleeps (or vibrates in Mute mode) with increasing frequency as the golfer approaches the ball, with a visual display to guide the golfer in the right direction.

The Prazza Tracker handset can locate the ball from up to 100 metres away, even in the thickest of golf course rough – and even in water up to a depth of eight inches!

Visitors to the company’s website can see a ‘real time’ demonstration of Prazza in action, showing a golfer hitting his ball into thick woods and retrieving it using the handset in an un-cut video clip. The video is also on YouTube.

The first items to go on sale are the £299.95 Prazza Golf Ball Finder set, which features a Prazza Tracker handset and two Prazza Golf Balls. A sleeve of three Prazza Golf Balls is available separately for £39.95.

An estimated 500 million golf balls are lost around the world each year, possibly wasting nearly 42 million hours of playing time (based upon the fact that the Rules of Golf allow up to 5 minutes’ searching per ‘lost’ ball).


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