PING has introduced two new sets of irons – the G740, a distance-orientated, high-launching, super game improvement iron designed with score-lowering forgiveness and consistency; and the i540 irons, designed for golfers in need of more speed from a players-style model that also ensures a pleasing impact experience.
PING G740 IRONS
The custom-built G740 irons are available for custom fittings and pre-order at authorised PING golf shops around the world from today [March 9].
“The G740 iron represents our return to the super game improvement iron category in a more deliberate way,” said John K. Solheim, PING CEO & President. “The visibly wider sole and larger clubhead result in the most forgiving iron in our current lineup. At the same time, it’s our longest iron.
“The target golfer for the G740 iron needs more consistency in their game, and the larger face helps ensure better results from inconsistent strikes, leading to faster speed and more forgiveness. Golfers who fit into the G740 iron will be very pleased with its performance and enjoy the benefits of hitting more greens.”
Maximising ball speed for golfers who need more consistent contact was one of the primary objectives in the design of the G740 iron, helping produce shots that launch higher, fly farther and hold the green.
The G740 iron’s wider, dual-camber sole positions the CG low and back for elevated ball speed and higher launch for more distance with stopping power. An advanced heat-treating process in the iron unlocks the exceptional strength properties of 17-4 stainless steel and allows our engineers to thin the larger face for increased flexing. The larger face also expands the hitting surface, preserving ball speed and ensuring more accuracy on mishits. The PurFlex cavity badge, with three flex zones, helps control face bending while enhancing feel and sound.
“The fast ball speed really differentiates the G740 iron in the category and is one of the keys to its success,” Solheim said. “It launches high and gives golfers the distance and confidence they need to hit shorter irons into the green with a higher max height, so their shots stop closer to the hole. The G740 iron also provides a pleasing feel and sound.”
The larger, perimeter-weighted head and wider sole ensure a highly forgiving design. Golfers will also notice ample offset in the cavity-back design, an important contributor to getting the ball airborne more easily and consistently. The performance-enhancing Hydropearl chrome 2.0 finish helps ensure reliable launch results from varying conditions.
“Our history of pioneering forgiveness through perimeter weighting continues to inspire us every day,” Solheim said. “Our engineers apply modern design techniques to the proven theories of my grandfather, Karsten Solheim. The G740 iron is another example of that, bringing golfers the forgiveness and consistency they need to improve their performance and lower their scores.”
The standard lofts in the G740 are custom engineered to ensure set configurations that maximize performance throughout the set with the goal of increasing distance and optimising gaps to best fit the golfer.
The four wedges in the set feature machined faces and grooves for added control. The option of power (stronger) and retro (weaker) spec lofts allows fitters to further optimise performance.
“The more data we analyse through our Arccos partnership, the stronger the case becomes that properly gapped sets play a big part in a golfer’s performance,” said Solheim. “It’s especially important for many of the golfers who fit the G740 iron profile as they likely need to transition into hybrids and fairway woods somewhere around the five or six iron. I encourage all golfers to look closer at their set make ups to ensure they are playing the best combination of clubs.”
G740 Iron Specifications
Available: 5-9, PW, UW, 50°, 56°
Loft options: Standard, Power Spec and Retro Spec
Stock shafts: PING AWT 3.0 (R, S, X), PING ALTA CB Blue graphite (SR, R, S)
Optional stock shafts: Dynamic Gold Mid 100 (R300, S300), Dynamic Gold (S300, X100), Dynamic Gold 120 (S300, X100), KBS Tour (R, S, X), Nippon N.S. Pro Modus3 Tour 105 (R, S, X), Nippon N.S. Pro Modus3 Tour 115 (R, S, X), Elevate MPH 95 (R, S), UST Recoil Dart 65 (A), 75 (R, S), PING ALTA Quick 35/45
Stock grip: Golf Pride 360 Tour Velvet in six sizes (Blue -1/16″, Red -1/32″, Aqua -1/64″, White-Std, Gold +1/32″, Orange +1/16″)
MSRP: £185 per club with stock steel shaft; £195 per club with stock graphite shaft
PING i540 IRONS
PING’s new i540 irons, which are available to pre-order and custom fittings from today [March 9], are designed for golfers in need of more speed from a players-style design that also ensures a pleasing impact experience.
Distance gains come from multiple sources, including tungsten sole weighting in the 4-7 irons that lowers the centre of gravity for more ball speed. The forged, highly flexible maraging steel C300 face is precisely welded to a 17-4 stainless steel body, creating metalwood-like bending to ensure faster ball speeds with higher max height for more stopping power.
CG-optimised lofts help ensure more distance and higher peak height for green-holding results. Three loft configurations (Standard, Power and Retro) are available to optimise a golfer’s launch conditions during the custom-fitting process.
To help improve the feel and sound, the i540 irons are engineered with inR-Air technology, an advancement refined by PING’s innovation team that was first introduced in the iDi driving iron last year. The patent-pending technology relies on an air pocket strategically placed inside the club behind the face to attenuate any undesirable frequencies that occur at impact. The integrated i-Beam structure inside the 17-4 stainless-steel body of the i540 iron also adds support and contributes to the improved sound and feel.
“The i540 brings more control to a distance iron,” said Ping President John K Solheim. “It appeals to the golfer whose primary goal is more distance who still prefers the size and look of a players iron. In some cases, this player is looking to regain ball speed that they may have lost over time. Blade enthusiasts will appreciate the thin top line, narrow sole and shallow face height that define the iron’s clean, premium look. The i540 iron combines speed and precision into a very attractive design.”
i540 Iron Specifications
Available: 4-9, PW, UW
Loft options: Standard, Power Spec and Retro Spec
Stock shafts: Dynamic Gold Mid 100 (R300, S300), PING ALTA CB Blue graphite (SR, R, S)
Optional stock shafts: PING AWT 3.0 (R, S, X), Dynamic Gold (S300, X100), Dynamic Gold 120 (S300, X100), KBS Tour (R, S, X), Nippon N.S. Pro Modus3 Tour 105 (R, S, X), Nippon N.S. Pro Modus3 Tour 115 (R, S, X) , Elevate MPH 95 (R, S), UST Recoil Dart 65 (A), 75 (R, S), PING ALTA Quick 35/45
Stock grip: Golf Pride 360 Tour Velvet in six sizes (Blue -1/16″, Red -1/32″, Aqua -1/64″, White-Std, Gold +1/32″, Orange +1/16″)
MSRP: £200 per club with stock steel shaft; £210 per club with stock graphite shaft
For more details, visit eu.ping.com/en-gb/clubs/irons/g740