Global Edition

PGA First As New Coaching App Launched

8.40am 12th March 2013 - New Products

PGA SwingGuru
PGA SwingGuru

A revolutionary PGA-backed mobile app that will enhance the game for players and PGA coaches has launched today.

PGA Swing Guru is an exciting new development in the world of golf coaching as it is an all-encompassing application that will reinvigorate the practising regime of PGA professionals and their players across the globe.

The app, designed in partnership with the PGA, comes fully-loaded with features that will connect golfers and their PGA professionals and add skills, fun and a competitive edge to every aspect of golf.

There are two versions of the app; one for PGA professionals and one for players, with specific elements for each target audience.

Among its features are a skills zone, golf challenges, a personal locker room, find your PGA pro and a news feed. In addition, PGA pros will be able to access information input by their students – to customise lessons enabling them to maximise and focus lessons.

To complement the new app is a dedicated website and a whole range of social media platforms including Twitter, Facebook and You Tube.

The app has been in development for over a year to ensure it is at the forefront of golf coaching and communication.

Mike Taylor, one of the co-creators of the app, said: “It has been really exciting tapping into the knowledge of the PGA team and their members and to see Swing Guru go from concept to launch.

“The PGA team has embraced the app’s philosophy of every golfer having real improvement potential supported by great coaching, underpinned by great smart phone technology.

“We are looking forward to reaching out to PGA members and players alike with the app, while we are also keen for their ideas to continually improve the app.”

Kyle Phillpots, PGA director of education and career development, said: “This is the very first PGA coaching app as we embrace the digital era.

“We are thoroughly pleased with the outcome of the app given all the time that has been put into it. It fully reflects the expertise of the PGA and PGA professionals. What has been developed is a very content rich app which will enhance the relationship between the PGA professional and the player.

“The two-way connection via the skills and challenges will enable the pro to better understand the areas of the game that their students need improving. It adds meaning to practise and provides statistics to see what progress is made, which benefits both the player and the pro.”

The app is now available to purchase in the iTunes store with an android version in development for release shortly.

For more information go to the PGA Swing Guru website,  www.myswingguru.com. Discover more via www.facebook.com/pgaswingguru and on follow on Twitter @pgaswingguru.

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