The game of golf has evolved. So have the players, the clubs, the courses and the style. Its history, however, will never change.
The latest edition of the Nike Golf Club Collection, a tribute to golf’s heritage, releases in time for The Open Championship at St. Andrews in Scotland.
Designed for on-course performance and off-course casual, the collection celebrates the game’s journey with a worn, weathered look, inspired by the famous links of Scotland. The ever-present elements at the historic course, especially wind and rain, lend to the garments washed appearance.
That theme is most evident on the four T-shirt graphics from the collection. Each shirt emphasizes the harsh conditions with a washed and muted aesthetic. The Nike Golf Every Damn Bunker T-shirt honours the sand hazards that notoriously disrupt the game of even the world’s best players, while the Nike Golf Swinging Blind T-shirt refers to the St. Andrews hotel that obstructs the fairway view from the 17th tee box.
Each piece of the collection takes from a palette of primary colours that are reminiscent of the third Major Championship. The Nike Golf Tipped Novelty Polo, available in gym red, white, and midnight navy, is a classic polyester polo with a knit rib collar and cuff. Available in those colours as well as university gold, is the Nike Golf Washed Short.
The Nike Golf AW77 FT Crew and Nike Golf Windrunner are styles borrowed from Nike Sportswear while adding a washed, weathered look to the classic Nike silhouettes.
Other products in the Nike Golf Club Collection include the Nike Golf True Cap and Nike Lunar Mont Royal Premium in a limited edition color. There are also Nike RZN Black golf balls with logos reflective of the third major championship of the year, as well as a blue putter cover included in this collection.
Nike Golf www.nike.com/nikegolf
View more stories about New Product Launches and latest list of Most-read stories