Global Edition

Muira launches online platform to sell clubs directly to consumers

10.42am 11th December 2018 - New Products

Japanese premium clubmaker Miura Golf has announced that it now selling fully assembled golf clubs directly to consumers from its new website.

Miura’s new e-commerce platform allows golfers to pair Miura’s high quality forged steel clubheads with matching shafts and grips from some of the game’s top manufacturers for a custom built set of clubs. This is the first time in its 50-year history that Miura has sold fully assembled golf clubs directly to consumers.

Last year, Howard Milstein, co-chairman of the Nicklaus Companies and chairman of the America’s largest privately owned, family-run bank (New York Private Bank & Trust), acquired the rights to distribute Miura Golf in the US and abroad.

Through an intuitive custom design interface on the Miura website, golfers can build an entire set of eight to ten handcrafted driving irons, irons, wedges and putters. The company currently offers seven types of irons that can be custom designed for dexterity, flexibility and feel.

The new website – – offers the golfer guided access to artistry and technique behind the Miura experience. Precise adjustments to the loft, lie, weight, and design of a set of Miura clubs creates a seamless transition from long to middle to short irons, which has long been a trademark of the  brand, whose clubs are designed and manufactured by the Miura family in their factory in Himeji, Japan.

Since its inception, Miura has traditionally only offered its individually-made forged steel clubheads to select boutique dealers, who then assemble the clubs and sell to the public. Miura has worldwide distribution of its clubheads at club fitting studios on five continents, and will continue to do so in addition to this new online offering.

“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club that has been handcrafted to engineered perfection,” said Miura Golf President Hoyt McGarity. “With this new feature, it has never been easier to treat your game to the finest constructed clubs the world has to offer straight from the source at”

Miura clubheads come in three distinct finishes, and can be matched with seven loft options, 18 different shafts and 14 grips to produce a set of clubs that is truly fully customised. Customers can also acquire custom-designed individual clubs from the MC-501, IC-601, Tour Wedge and Wedge Series lines, as well as Passing Point Neo hybrids and KM-007 and KM-009 putters. Golfers can also visit to purchase Miura bags, shirts, hats, travel gear and accessories.

“To experience Miura firsthand, we’re thrilled to offer more accessibility to our products,” says Jason Rutkoski, executive vice president of Miura Golf. “As we’ve continued to grow our dealer network and build our brand, we recognised that access to an authorised retailer isn’t always as convenient as we would like it to be for our customers. Now golfers can either visit one of our worldwide dealers or shop directly at”

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