After nearly two years in development, golf apparel start-up brand lupr has launched its debut collection of high quality, modern apparel.
lupr, whose brand name pays homage to the term ‘looper’, which is used to describe a caddie, specialises in quality crafted polos and mid-layers inspired by shared experiences on the links.
With a nod to tradition and an eye on the future, lupr is not about loud logos or flashy designs; it’s about craftsmanship, comfort, and a deep appreciation for golf.
The brand’s first range of polos (£70) and midlayers (£85-£90) blend classic style with modern sustainability using recycled fabric and materials wherever possible.
Kevin Norton, founder of lupr, said: “Our ambition for lupr is to become synonymous with quality and for our apparel to elevate the golfing experience. Every piece in the collection reflects an unwavering attention to detail with the colourways being inspired by the hues and emotions evoked on the links, from the lush greens to the vibrant skies, ensuring each design resonates with the beauty of the game itself.”
lupr’s spring and summer apparel range is now available at www.luprgolf.co.uk.