IX.Golf, a premium flexible membership platform, has officially launched with a mission to support elite golf clubs and attract golfers who value quality, exclusivity, and modern flexibility.
Designed for clubs with a strong heritage and premium reputation, IX.Golf, which is a sister organisation to PlayMoreGolf, introduces a points-based membership category that protects prestige while engaging the next generation of committed golfers.
The model is tailored to busy professionals, families, and those seeking high-quality playing opportunities without committing to a full annual subscription. The focus is firmly on quality over quantity – ensuring clubs retain control of pricing, brand position, and tee-sheet access at all times.
A commission-only commercial structure removes financial risk for clubs, while the platform’s design increases utilisation during off-peak periods, creates incremental revenue opportunities, and supports a natural pathway for flexible members to progress into full membership.
Clubs joining the IX.Golf network also benefit from exposure to a highly selective audience of premium-minded golfers, as well as reciprocal access across a carefully curated group of exceptional venues.
Chief Operating Officer Brad Chard said: “IX.Golf has been created for clubs that want to protect their prestige while meeting the expectations of today’s golfer. This is not about discounted green fees or driving volume. IX.Golf is about attracting the right type of player – golfers who value quality, exclusivity, and long-term connection with a club. Our model complements full membership, strengthens revenue streams, and builds a sustainable pathway into the club for the future.”
To learn more or enquire about joining the IX network, visit www.ix.golf/become-a-partner.