Global Edition

In-home Simulator for European Market

8.06am 9th July 2012 - New Products

Dancin’ Dogg Golf – developer of innovative virtual golf systems – announces the launch of OptiShot +3, the latest evolution of its affordable, award-winning in-home simulator that allows golfers to play world class courses any time, anywhere using their own clubs.

Created exclusively for the European market, OptiShot +3 showcases a plug-and-play interface with Windows computers and comes standard with accurate replicas of 14 courses. These are highlighted by host sites of the 2010 U.S. Open (“Monterey Classic”) and PGA Championship (“Whispering Dunes”), as well as The Players Championship (“Ponte Vedra”).

OptiShot +3 is among the quickest, easiest and most effective ways to play more golf, have fun and improve your game. It showcases crystal-clear graphics and precise visual shot feedback of clubhead speed, face angle, swing path, distance, tempo, face contact and ball flight.

“The market potential with this product is truly massive,” says the company’s European Business Manager, Mike Smith, who previously held senior roles with Nike Golf, Cobra and Dunlop Slazenger Corp. “We all want to play outside, but when the weather turns you can now take a golf holiday toAmericaand other destinations without leaving the sitting room.”

Additional features of OptiShot +3 (MRRP £449 / €539) include the ability to:

  • Play full rounds with up to four players
  • Hit all shots from tee to green
  • Tune settings specific to your clubs
  • Practice shots from anywhere on any course
  • Export detailed performance statistics
  • Create multiple players and manage their settings / preferences

“Golfers and institutions in the UK and Europe have very specific needs and OptiShot +3 was developed to address them all,” says Dancin’ Dogg CEO Brandon Theophilus. “The early reception from retailers, corporations, schools, sporting organizations and everyday players confirms we’re on the right track.”

The OptiShot +3 system requires less than three metres of swing space. With their own clubs, players can compete and practice by hitting real balls, foam balls (provided) or no ball at all off a durable swing pad with embedded infrared sensors. In addition to Core courses that come with OptiShot +3, users can purchase premium courses, use the par-3 option, or hit balls on a realistic driving range.

To contact Mike Smith:, + 44 7824 376939

Dancin’ Dogg Golf



You can see the latest news letter here.

Follow us on Twitter and LinkedIn.            

Use the tabs above to select the section(s) which you wish to search.

Enter the name of the person, place, organisation or topic for which you are searching. Use as many words as required - there is no need to enclose them in quotation marks. Prefixing a search term with a hyphen/minus-sign will exclude results matching that term.

For example 'artificial -turf' will return results containing 'artificial' but not 'turf'.

In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.