Global Edition

Husqvarna drum up excitement for CEORA™ during recent UK Launch Tour

12.08pm 25th October 2021 - New Products - This story was updated on Tuesday, October 26th, 2021

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Husqvarna has just completed a successful month-long tour of the UK, giving customers and dealers an exclusive look at its much-anticipated solution for commercial turf management, CEORA™.

During the last few weeks over 265 people across the industry, ranging fromHusqvarna dealers to customers from key market segments including sports, facilities management, schools, and golf, attended local events, hosted by the Husqvarna team, to get a first look at CEORA™ in action.

Officially announced to the market in the summer, CEORA™ has certainly generated a buzz of excitement within commercial turf care, an industry which is currently dominated by heavy, conventional diesel mowers that require manual operation.

Many of the dealers and customers interested in purchasing the new solution were impressed by the size of area CEORA™ can cover, as well as how flexible Husqvarna’s EPOS technology is, and how quick it is to set up with no boundary wires. Many customers, particularly those who manage a fleet of products, were also impressed by the Fleet Services™ solution which provides operational surveillance and insights.

The tour was a resounding success. Husqvarna visited six different regions across the UK, including London, North West, South West, Midlands, Northern Ireland and Scotland and in doing so received astonishing interest from a range of commercial customers and dealers.

Hannah Cooper, Husqvarna’s Professional Segment Manager, spearheaded the tour and was overwhelmed by the amazing response they received. She said: “It was great to see so many people come to see what CEORA™ can do. Since we announced the product earlier this year, we’ve received amazing feedback, but this was an opportunity for dealers and customers to see it in action for the first time. The interest we received throughout the tour is testament to how hard the Husqvarna team has worked to create a product that is so revolutionary and offers such great opportunity.”

One of the most significant advantages CEORA™ is expected to bring to turf care professionals is helping to ensure a high quality of turf while substantially reducing their overall costs. Once installed, CEORA™ can independently mow an area of up to 75,000m² both during the day and at night, meaning that staff can focus on more value-adding tasks that need doing during the day.

The large-scale robotic solution, which is due to be available for purchase in the UK during Spring 2022, can also help schools and sports clubs, as well as other public and commercial landowners, to significantly lower their carbon footprint. CEORA™’s low electric consumption means no direct emissions while in use, enabling everyone to safely enjoy larger green spaces without machine noise or pollutants.

Husqvarna has been the pioneer in helping millions of homeowners make the switch from manual mowers to robotic and CEORA™ is now taking turf care into the next era.

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