![web-tour-wrap-microsuede_grip-in-hands[1]](https://golfbusinessnews.com/wp-content/uploads/2019/08/web-tour-wrap-microsuede_grip-in-hands1.jpg "web-tour-wrap-microsuede_grip-in-hands[1]")
Golf Pride is expanding its popular Tour Wrap range of grips with the launch of the new high-performance Tour Wrap MicroSuede.
The latest extension to the Tour Wrap series is engineered with an additive finishing process that produces a brushed surface finish, delivering both a uniquely soft feel and added traction.
The new wrap grip design provides a differentiated feel from that of a traditional wrapped grip with a new and unique surface finish. With the new MicroSuede, the added traction delivers a high-performance wrap design for players to more effectively manage moisture in higher humidity areas or wet conditions.
“The Tour Wrap franchise has an incredibly loyal following,” said Bruce Miller, product manager, Golf Pride. “This new MicroSuede technology feels very different than anything else in the family. While the Tour Wrap 2G is renowned for delivering high tack, the new Tour Wrap MicroSuede provides incredibly soft traction. It instantly conveys confidence, while providing a unique feel, different than any other wrap style grip we have made.”
The Tour Wrap MicroSuede will be available in both standard and midsize, in a smoke grey colour. It will be available at retail from September.