Glenmuir is strengthening its environmental credentials with more sustainable elements featuring throughout its Spring/Summer 2024 Collection, which also includes new colour stories from Aqua and Apricot to Hot Pink.
SUSTAINABILITY KNITTED IN
Glenmuir prints its collection brochures with a carbon-neutral process and have introduced PFC Free Water Repellency, Enhanced Fabric Printing, as well as the Better Cotton Initiative.
All of the water-repellent and waterproof products in the collection use a PFC Free water repellent technology meaning they no longer contain man-made chemicals that are harmful to human, animal and environmental health.
Glenmuir’s printing methods have been upgraded to provide a higher quality of intricacy in the print detail, but the methods and processes are also completely sustainable with no chemical discharge and use plant-based dyes where possible. All of Glenmuir’s cotton is carefully sourced through the BCI circular ecosystem which helps communities survive and thrive whilst protecting and restoring the environment.
LUXURY FROM COURSE TO CLUBHOUSE WITH MERCERISED COTTON SHIRTS
Glenmuir’s Luxury mercerised cotton golf shirts are made from the finest combed cotton yarn and fabric resulting in a lustrous silk-like feel, luxurious drape and enhanced colour retention.
New for SS24 is the Perth and Keith, both elegant options with tonal jacquard patterns running through them, with Keith’s contemporary diamond pattern giving a nod to the classic Scottish argyle. Letham has been brought to life with the new Hot Pink and Aqua colour ways for the double mercerised all over stripe option.
SUPERIOR CRAFTED PERFORMANCE SHIRTS
Superior performance golf shirts are made from active fabric which is highly functional with moisture wicking technology delivering breathability, +40 UV protection, thermoregulation, and enhanced freedom of movement.
A key piece to the men’s shirt collection is the Angus which features an all over Scottie dog print inspired by Glenmuir’s own dog Jessica, while Lenzie provides a modern sporty look and Muirhead offers a neat all over pencil stripe. A favourite of 2023, Irvine has new seasonal colours whilst the patriotic Crawford has a subtle saltire flag print added and a navy option featuring a sharp white lion all printed using the new sharper more sustainable method of printing.
For ladies’ golf shirts, Billie is sure to turn heads with its bold but elegant print panelling, while Nancy, with its subtle diamanté panels, and the sporty looks of.Sandi, will look perfect on summer fairways. Favourites Stella and Amelia see the new Tropical print added in seasonal colours again printed using the enhanced methods to ensure enhanced clarity and sustainability.
ELEGANTLY DEFY THE ELEMENTS
The new men’s golf midlayer collection starts with the firm favourite Wick, which has the new Apricot Marl and Aqua Marl, but also an elegant saltire mini flag enhanced print to merchandise with the Crawford shirt.
The Crail and Charles brushed thermal midlayers see the addition of Aqua to brighten up any golf wardrobe. For Ladies’ the Carina mildayer has the striking Tropical print added and a Prince of Wales Check in addition to the new seasonal Apricot Marl. Meanwhile in ladies’ golf jackets the soft touch, weather resilient Poppy sees the Tropical print added beautifully into the side panels of the jacket all with a PFC free durable water repellent coating.
UPGRADE YOUR SHORT – AND LONG – GAME
New for men’s golf trousers in 2024, the Jackson performance short and Ross performance trouser have been reshaped using a neater tailored silhouette, while the fabric is incredibly lightweight with stretch and is finished with a PFC free durable water repellent coat.
In ladies’ golf trousers the new Emili performance stretch skort is the perfect golf skort with jersey shorts attached inside. Available in seven colours, including the new SS24 Tropical prints and seasonal colours, they are sure to turn heads in the clubhouse. The new colourways are mirrored in the popular Lexi visor completing the perfect golf wardrobe. The Phoebe pedal pushers are now also available in the elegant classic Light Grey and White Prince of Wales check, with all of Glenmuir’s trousers having a supremely flattering fit while providing incredible comfort and freedom of movement.
Commenting on the SS24 range, Anniina Sorvisto, head designer at Glenmuir and Sunderland of Scotland, said: “The new developments in sustainable manufacturing are really exciting for us as a brand. It allows us to craft our products in an environmentally friendly way whilst enhancing the product design, durability, and performance.
“The ability to design golf clothing in a sustainable manner with a focus on natural fibres is exciting as a designer. We hope our customers like the SS24 collection as much as we do, as we are on our journey of being the most loved golf clothing brand in the world.”
The Glenmuir SS24 collection will be available online and in pro shops and golf retailers from February 2024.