Global Edition

Fujikura unveils all-new VENTUS shaft

2.51pm 29th January 2024 - New Products

Fujikura has announced the launch of the all-new VENTUS shaft which will be available globally at authorised retail partners from February 29.

Featuring an enhanced technology platform combined with advanced design techniques, the new VENTUS is the ultimate evolution to one of the best performing shafts in Fujikura’s history.

The 2024 VENTUS is a mid- launch/low spin wood shaft that has been re-engineered with updated materials and technology for improved feel, consistency and speed for all golfers.

VELOCORE, Fujikura’s ground-breaking shaft stability technology introduced in 2018 with VENTUS and subsequent products including VENTUS TR and AXIOM iron shafts, helps deliver exceptional club stability through transition and impact. The technology promotes consistent centre-face contact, tightening dispersion and increasing control. Fujikura’s team of engineers have continued to innovate and developed an enhanced technology for the new VENTUS, VELOCORE+.

VELOCORE+ is the next generation of Fujikura’s ground-breaking proprietary technology. Featuring a re-engineered multi-material bias core, VELOCORE+ enhances the feel and performance of VENTUS with an additional premium bias core material, promoting even tighter dispersion and increased ball speeds.

Focused on delivering increased speed, accuracy and distance. Player testing with new VENTUS shows noticeable increases in performance alongside the same unique feel-characteristics synonymous with the original VENTUS profile.

“VENTUS launched on global Tours in 2018 and has been the absolute standard in wood shaft performance ever since,” said Spencer Reynolds, Fujikura Product and Brand Manager. “With this iteration, we set out to improve the original model by incorporating the new material and technology advancements we’ve pioneered over the last six years. In player testing we achieved our target launch and spin numbers consistent with the original VENTUS Blue, but increased ball speeds and tightened dispersion, giving players enhanced performance in the areas that matter most. More speed, more distance and improved accuracy.”

The all-new VENTUS will be available at retail from February 29 through authorised Fujikura Charter Dealers and select OEM custom programs. With an MSRP of $350, VENTUS is available in a wide variety of weights and flexes, ranging from 52g to 94g and from R2 up to X-flex.

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