FootJoy, the #1 Shoe and Glove in Golf, has unveiled a new technologically-advanced version of its innovative BOA® L4 Closure System, which will be incorporated across more styles than ever before in 2012. Renowned for ease-of-use and providing an exceptional fit, this high-performance dial-driven closure system that is exclusive to FootJoy in the golf industry, has undergone significant design improvements to ensure that golfers are guaranteed the most precise fit of any lacing system on the market.
Meeting an ever-growing demand from consumers for this state-of-the-art mechanism, the BOA L4 Closure System is now available for the first time ever in two of the most recognised shoes on worldwide professional tours, FJ ICON and FJ Sport as well continuing to be an instrumental option in the Contour Series and Women’s DryJoys. Encompassing a number of significant improvements and refinements, the new BOA L4 Closure System takes footwear comfort and fit to unparalleled levels. The Dial-driven BOA tightening mechanism that connects to the BOA lace is now even-more precise, with one click now equating to roughly one millimetre of lace pull, resulting in a superior glove-like fit. The BOA Lace has also been upgraded and is manufactured from aircraft-grade stainless steel, twisted into bundles that are then woven into other bundles, making it gram for gram stronger than tank armour.
“The improvements to the BOA L4 Closure System are truly impressive and have been instrumental in our decision to roll it out across more styles than ever before, including our top-of the range FJ ICON and athletic FJ SPORT models. At FootJoy we strive to make the game more enjoyable for golfers of all abilities and the innovative BOA L4 technology is certainly a key factor in helping us achieve this,” commented Russell Lawes, European Marketing Manager, FootJoy. “The agreement with BOA is exclusive to FootJoy so you won’t find another manufacturer using this technology in the golf industry.”
Whereas traditional laces and bungee-driven systems stretch and give, BOA is low in friction, extremely strong and designed for precision, reliability and consistency. Inside the BOA dial, teeth turn, pulling the BOA lace and locking it firmly into place ensuring an even closure with no pressure points.
With the simple turn of a dial and a matter of seconds, golfers are able to dial in the perfect fit in a fraction of the time it takes to tie shoe laces. Once locked into place, BOA reels and laces stay that way. This powerful yet flexible closure allows the ideal amount of flexibility without compromise that will sacrifice performance. The BOA L4 Closure System is also extremely lightweight compared to traditional shoe laces as BOA closures shed water, mud and ice, shaving precious weight.
FJ ICON, FJ Sport, Contour Series and Women’s DryJoys will be available with the BOA L4 Closure System in-store from January 2011.