FootJoy, the #1 Shoe & Glove in Golf, has signalled its intent to continue its rapid rise in the full-line golf clothing market following the recent unveiling of its Spring/Summer 2013 Performance Apparel Collection. Following in the footsteps of the brand’s 2012 debut, which was launched to much acclaim amongst retailers and consumers, this stunning new range perfectly masters the balance in comfort, style and performance. Designers have used a variety of patterns and designs that are perfectly complimented by a modern and fresh colour palette which cleverly draws all the garments together to form stylish and fashionable outfits.
The new SS13 line, which embodies FJ’s sole passion – golf, is sure to be an instant hit amongst golfing enthusiasts. Featuring a core range of essential performance offerings, from polo-shirts and trousers to sweaters and pullovers, the new collection will be available in-store from March 2013, this stunning performance-infused collection features a variety of styles in four distinct colour stories; DISCOVERY (Navy, Kelly Green, Pink & White), COVE (Black, Steel Blue, Khaki & Cream), HORIZON (Periwinkle, Peach, Stone & White) and HARBOUR (Cobalt, Flame, Spa Blue & White). Consistent with the company’s Mantra to make ‘Every Day Playable’, the design focus remains on one sport – golf, which is FootJoy’s sole passion.
Buoyed by the popularity and success of FJ’s first full-line apparel collection, Russell Lawes, the brand’s European Marketing Manager is predicting further growth within the sector: “The response from the trade to our SS13 collection has been extremely encouraging and I have no doubt that this is testament to quality designs, high-tech performance fabrics and how the fact our 2012 range has sold through so well at retail. This season our focus has remained on creating fashionable and comfortable golf attire that performs in all weather conditions. Our team of designers and technicians have done an incredible job putting together a range that inspires and caters for the varying tastes of golfers.”
FJ Performance Apparel is worn on tour by some of golf’s biggest names, including Ryder Cup stalwart Steve Stricker, two-time PGA Tour winner Jason Dufner, Open Champion Ben Curtis and rising star Rafael Cabrera-Bello. As with every FJ consumer launch, the brand will be once again be implementing a high-impact marketing campaign in early 2013 to support consumer sell-though.
Matt Johns, Head Professional at Royal Blackheath Golf Club is just one of many retailers who continues to be impressed by FJ’s Apparel offering: “I was really excited when I was presented with FJ’s SS12 Apparel collection last year, it was no surprise to me how well this sold through in store and how popular it was with our members. I was recently presented with the SS13 FJ apparel range and once again I couldn’t help but be won over by the style, colour, and cut of the new collection. I am sure it will once again be a key seller in my store in 2013.”
Whether it is the all-round excellence of the FJ ICON™, the Xtreme Platform Stability of the all-new XPS-1™, the reliability and consistent performance of DryJoys Tour™ or the sports performance of the FJ Sport™, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.
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