Global Edition

FootJoy launches HyperFlex BOA for women

1.02pm 6th September 2021 - New Products

FootJoy has added the new HyperFlex BOA to its range of women’s golf shoes, which offers modern, athletic styling with comfort and performance benefits for year-round play.

HyperFlex features an advanced midsole/outsole combo that includes two new technologies that provide unrivalled comfort and performance where you need it out on the golf course.

Guy Smith, FJ’s Footwear Product Manager EMEA, said: “We’ve been overwhelmed with the positive feedback after launching the men’s HyperFlex BOA earlier this year and are delighted to offer two new options for female golfers. HyperFlex offers modern, athletic styling and breathability thanks to its waterproof, mesh upper. Lady golfers can also enjoy off-the-charts comfort, superb traction and an unrivalled performance fit thanks to the WRAPID BOA fit system.”

FEATURES & BENEFITS

STRATOFOAM CUSHIONING
FJ’s StratoFoam cushioning is a proprietary foam blend that provides optimal support and comfort in any conditions. This midsole design provides the perfect blend of cushioning which helps absorb shock while maximising energy return to reduce foot fatigue.

OPTIFLEX OUTSOLE
The all-new OptiFlex outsole design features dual flex grooves that flex naturally with your foot for comfort as well as a thin, semi-rigid TPU flex plate that promotes multidirectional flexure and traction where you need it in the golf swing.

WRAPID, POWERED BY BOA FIT SYSTEM
HyperFlex features breakthrough performance fit technology, delivered with athletic-inspired styling and materials as well as the all-new WRAPID, powered by the BOA Fit System. This innovative new system features an asymmetrical configuration that ensures a dialed-in, precision fit with a reduction in pressure on the top of the foot. It enables the shoe to move with you, wrapping your foot in complete security, all while providing powerful support through the swing.

LASER SPORT LAST
Full rounded toe character, standard fit across the forefoot and instep, with a slightly narrow heel.

The HyperFlex BOA for women comes with a one-year waterproof warranty and is offered in Black & White or Grey, White & Silver, with an SRP of £149.99.

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