Golf retailers have a new collection of golf menswear to stock this season following the launch of Farah Golf’s first Spring/Summer collection in the UK.
The 100-year-old fashion brand’s first foray into golf is being handled by Worldwide Golf Brands, with the Spring/Summer 2022 range boasting an eye-catching range of polos, midlayers, trousers and accessories that will appeal to the younger, fashion-conscious golfer.
Farah’s famous golden F logo has been ditched to make way for a golf-specific frosty green F label, which will be located on side seam as well as featuring in the designs themselves in the form of branded buttons and zippers, and more prominently in the Frankston Polo, the Sadun belt buckle and the Reese cap.
Statement pieces with seasonal prints including the stylish geometric patterned Addison Polo and the oversize floral print of the Dallas Polo sit alongside core new classics. All of the polos are made from lightweight performance fabrics, specifically sourced for golf, whilst these garments have also been styled for everyday wear. Embracing a need to deflect pressure off the environment there is a partially plant-based recyclable fabric called Sorona used in the tipped Hoxie Polo. Whatever their composition, all of the fabrics feel incredibly soft and premium.
Golf-specific design details, such as a scorecard pocket, can be found in the range’s trousers, as well as a wind guard in the Tisdale midlayer.
Graeme Stevens, Managing Director of Worldwide Golf Brands, said: “Farah is an iconic brand which we are delighted to be bringing into the golf market. Golf is experiencing a renaissance, particularly with a younger audience, so this collaboration could not have come at a better time.”
For further information, visit www.wwgb.uk.com.
