Global Edition

Ecco unveils fresh updates for AW20

10.11am 14th September 2020 - New Products

Ecco Golf has introduced a selection of fresh new twists on both their men’s and women’s collections for AW20.

The most notable update has been made to the uppers of the men’s Biom G3, the Danish brand’s flagship cleated model, which is now made using Ecco Soft Calf Nappa performance leather for a smoother look and feel, crafted in the company’s own tanneries.

The leather is strong and abrasion-resistant due to the thin, compact woven collage

fibre and close fine grains. Other benefits include high levels of breathability, a remarkably soft hand feel and 100% waterproof Gore-Tex technology that keeps feet dry and comfortable in all conditions.

Complementing this is the introduction of Biom X-Tensa Invisible Technology which links the sole unit to the lacing system for a tighter connection and even more stability.

The updated model is available in Black, White, and Concrete colourways, with the additional option of White or Dark Shadow versions with the BOA lacing system.

Among the other updates for AW20, the best-selling and highly innovative men’s and women’s S-THREE collections have been reworked with fresh colourways including Ombre (men) and Damask Rose/White Mirage (women).

Moreover, the Golf Soft models both come with a new section coloured midsole; White and Titanium for men, and Warm Grey, Rose Pearl and Alusilver for women, while the men’s Biom Cool Pro is now available in Ombre and the women’s Cool Pro has been updated to include a Damask Rose option.

Men’s Street Retro has also been given a fresh makeover for the season with Black, Bright White, Mocha and Marine colourways all available as part of the AW20 collection.

Ecco Golf shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Fred Couples, Erik van Rooyen, Doc Redman, Lydia Ko, Minjee Lee and Caroline Masson, among others.

RRPs: Men’s BIOM G3 – £200; Women’s BIOM G3 – £200-210; Men’s S-THREE – £180; Women’s S-THREE – £180; Men’s BIOM COOL PRO – £210; Women’s COOL PRO – £200 Men’s STREET RETRO – £120. For more information, visit golf.ecco.com.

In related news...

GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.

Subscribe

Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here