Global Edition

ECCO Expands Premium Hybrid Offerings

10.29am 14th October 2013 - New Products

Ecco Street Evo One_GroupDanish brand ECCO – a leading manufacturer of innovative footwear – introduces its Spring/Summer 2014 men’s golf collection, including 11 new and updated styles set to further the brand’s global dominance in the premium hybrid sector.

Built atop the award-winning ECCO Dynamic Traction System (E-DTS) outsole, each hybrid model showcases a patented configuration of approximately 100 moulded traction bars and 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip in all conditions.

Also on display across the collection is the company’s devotion to combining traditional shoemaking craftsmanship with the highest levels of technical innovation. This is embodied by the Street EVO One, which marks the latest evolution of the best-selling Golf Street.

Slightly wider toward the heel, the Street EVO One boasts a Direct-injected midsole that incorporates a proprietary stabilisation plate. This uniquely cups the outside of a player’s heel to create an exceptional platform from which golfers can power through each shot.

“Owning our factories and being one of the world’s largest leather producers goes hand-in-hand with our foot-first approach to shoemaking,” says Michael Waack, Head of Global Golf at ECCO. “It means that we are a product-focused company and consistently offer golf shoes which deliver unmatched levels of quality, comfort, technology and style.”

Among the other new hybrids slated to be seen on the feet of Tour stars like Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Marcel Siem, Andreas Hartø and JB Hansen:

Also launching for 2014 are two cleated options:

The Spring/Summer men’s golf collection will begin shipping globally in Q4 2013, with arrivals continuing through early 2014.


In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here