Finally, the golfing season looks under way after a dreadful wet April and May. Dynamics Golf expands their ‘forward thinking’ motto with the addition of 9 new products and services, plus adds personnel, which are all aimed at enhancing the way golf clubs, golf ranges, golf professionals and golf industry related businesses communicate, market and sell, writes Louise Fox.
The company currently provides anative mobile app solution and mobile website to golf clubs and golf ranges including Worplesdon GC, Woodhall Spa GC, Colne Valley GC, Beau Desert GC, Broadstone GC to name just a few and The Golf Academy golf range who recently smashed by 10,000 app downloads within 5 months.
New is Dynamics Golf Marketing which provides solutions and products for clubs and golf related businesses looking to gain an edge, find value, enhance their image and communication to customers effectively across multiple channels.
“The only way clubs and businesses can compete and improve is through 21st century sales and marketing tactics”, said Mark Kemp, Director and the owner or Dynamics Golf.
The company’s marketing products and services include Search Engine Optimization (SEO) auditing and analytical reporting packages for online marketing to aid Managers, Owners and Marketing Committees; affordable professional digital printing and promotional products and services, including short run prints and large scale printing for brochures, marketing literature, presentation folders, flyers, banners, scorecards, diaries and personalised branded stationary using Xerox J75 and Heidelberg XL 75 print plant equipment and the company also provides professional golf course photography plus the digital design work to ensure the club or business brand and their corporate/club identity is visually impressive and consistent.
“Unfortunately too many clubs do not see the value in professional quality images nor do they update the existing course images. Simply investing in professional golf photography would be one of the best investments a manager or owner could make this year because it can instantly enhance the image of the golf business/club across multiple channels including print, online and mobile”, said Mark.
“First impressions count, and I’ve seen so many poor quality and out of date golf course photos which can make the wrong impression about a club so I wanted to do something about It.” Said Mark. “Not only that, but to many businesses/clubs either pay too much for professional printing products and photography or cannot afford to invest in updating or develop new promotional material which in the long run can help them find new customers or service existing ones better.”
With that in mind, Dynamics Golf will also provide a Sponsorship Finder service for certain clubs looking to invest in printing products but would like to subsidise their printing costs with sponsorship support.
When discussing SEO services for online marketing and web traffic, Mark comments: “How many clubs really have a handle on how well or not so well their club is performing online?
“SEO is a minefield, which also includes a lot of old tactics that don’t quite work any more because search engines have evolved. Bottom line, it can make a big difference financially if a club is performing well online.”
Dynamics Golf Marketing has a range of easy SEO packages and analytical reporting services which managers, owners and committee members can benefit from.
Dynamics Golf Trophies, which is an online trophy store, went live on Sunday 2nd June with an aim of providing a wide range of affordable golf trophies, medals and awards for golfing events.
“We see our print and promotional services complement our new trophy store because organisers running events require affordable promotional products and services to in order to have a successful event,” commented Neil Pokorny, who is the newest, and oldest member to join Dynamics Golf as their Print & Promotional Manager.
“Neil brings 40 years’ experience from the print industry, and he won’t mind me saying he is the oldest as he is family!” said Mark Kemp.
Finally, Dynamics Golf Pro includes e-commerce store development for clubs and golf professionals looking to start an online e-commerce store to generate additional revenue online.
“With online shopping so engrained in the culture now, golf clubs and golf professionals with the right products and product control to sell online could really benefit from a great looking web and mobile online store.
“Even the golf professional or business owner with an ebay store can easily migrate their products to their new store. Unfortunately in the past, most e-commerce platforms were expensive but now platforms have changed and are more affordable and configurable for developers such as us. We can provide the same level of sophistication as the large eRetailers at a fraction of the cost. The golf businesses that setup online stores over the last few years have done exceptionally well from it, so hopefully the new generation of forward thinking golf owners, managers and golf professionals with their new products, ideas and support from our team can do the same,” said Mark.
Dynamics Golf www.dynamicsgolf.com