Cobra introduces all-new King irons

New King irons promise enhanced performance for mid-to-high handicappers.

COBRA Golf‘s new KING and KING MAX irons are available for fitting and pre-sale from today [February 3] and will be available to purchase at retail and online stores from February 6.

The two models join the KING franchise and feature premium technology and refined looks designed to provide the ultimate in game improvement performance for the mid- and high-handicap players.

Both new models feature innovative technologies including a 3D-printed medallion, catapult weighting, 360 SPEEDSHELL face insert and an updated SKID SOLE design.

The KING and KING MAX irons employ advanced 3D-printing technology found in COBRA’s premium 3DP lineup to optimize weight savings for improved mass properties. A lightweight medallion is 3D-printed with intricate latticing to optimize weight positioning in the clubhead. The resulting 2mm-lower CG yields notable performance improvements including a higher launch angle and steeper descent angle to enhance playability and scoring potential. 

“We are huge believers in 3D-printed technology,” said Jose Miraflor, VP of Product Architecture and Consumer Connections at Cobra Puma Golf. “Using 3DP to reposition the CG of the new KING and KING MAX irons perfectly illustrates our dedication to continuing innovation and makes them our most advanced max-game improvement irons to date.” 

SPEEDSHELL FACE INSERT

The multi-piece construction of the new KING and KING MAX irons is designed to create the perfect harmony of speed, launch and feel. Featuring a 360 SPEEDSHELL face insert, which produced 23% more face flex, paired with an 80g catapult weight (15g heavier than in the DS-ADAPT model) suspended in a shock-absorbing polymer material, players will enjoy more consistent speed and distance across the face with appealing sound and feel on every strike.

SKID SOLE DESIGN

The final major technical feature of the new KING and KING MAX irons is a new SKID SOLE design, which features a pre-worn leading edge with added bounce and a flatter mid-sole area that allows the clubhead to sit a bit closer to the ground and effectively helps further lower the CG location.

Derived from the storied Skid Sole wedge design made famous by Phil Rodgers, the new SKID SOLE is made to improve contact, launch, and ball speed and trajectory for the full spectrum of swing types.

The KING and KING Max models feature subtle differences in shaping and specifications tailored to specific player needs. The standard KING model is the perfect option for faster players in the 10-20 handicap range looking for an iron that delivers as much speed and forgiveness across the face as possible. The MAX model features a slightly larger profile, enhanced offset and 2-degree weaker lofts, which make it advantageous for players seeking high launch, draw-bias and slightly more heel/toe stability on off-centre hits.

“We have two fantastic new designs that provide distance, forgiveness and a high launch for a wide range of recreational players,” added Miraflor. “Faster swingers will tend to do better with the standard KING while moderate swingers might prefer the MAX. Either way, higher, longer shots and more greens in regulation should be in the cards for anyone player who gets fit into either new KING iron model.” 

SET CONFIGURATION, SPECS & PRICING

Both the KING and KING MAX irons are available in the following set makeups in steel and graphite, with an RRP of £899:
KING Irons: 4-PW (RH-SS), 5-GW (RH-SS, RH/LH-SR), 5-PW, GW (RH-Reg)
KING MAX Irons: 5-GW (RH-SS, RH/LH-SR), 5-PW, GW (RH-Reg)

Players can choose between a stock steel KBS Tour Lite or graphite KBS PGI, along with multiple no-charge upgrades in custom. Stock grip offering includes a SuperStroke Crossline STD.

The new KING MAX is also available in a women’s model (pictured above) featuring the same technologies as the men’s MAX but with an exclusive Earl Grey colorway paired with an undersized SuperStroke Crossline grip and a lightweight KBS PGI women’s flex graphite shaft to promote easy launch and speed for women players. The women’s set is offered in a 6-piece makeup with 6-PW, SW for £779.

For more information, visit www.cobragolf.com

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