Cobra extends collab with Kygo & Palm Tree Crew to launch limited edition Optm X Driver

COBRA extends brand collab with Norwegian DJ for the design of a new driver

Cobra Golf is continuing its commercial partnership with DJ Kygo and lifestyle brand Palm Tree Crew with the launch of a limited-edition COBRA OPTM x PTC driver. 

Inspired by a longstanding friendship between Cobra staff player Rickie Fowler and Norwegian DJ and record producer Kygo, the new models feature Cobra’s cutting-edge technology adorned with beach-inspired graphics.

“Kygo and I have built this partnership over years of friendship, and each collab just keeps getting better,” said Fowler. “The new limited-edition driver and headcover deliver Tour-level performance while capturing Palm Tree Crew’s signature beach aesthetic in a way that feels authentic to both brands.”  

Like the standard OPTM X driver, the PTC LE version features a range of Cobra-owned technologies, including POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33. 

The groundbreaking new low POI design of the OPTM X driver, which is delivered via both improved shaping and adaptive weighting, works with Cobra’s other metalwood technologies to reduce shot dispersion by up to 23 percent. 

Unlike MOI (moment of inertia), which is a measure of how resistant a clubhead is to twist on off-centre hits on the vertical and horizonal axes, POI measures how a clubhead rotates diagonally across all axes at once. For that reason, a high MOI is desired to correct off-centre hits while a low POI is desired to deliver more accurate shots that don’t create as much gear effect. The result is tighter dispersion down range.

The driver also features Cobra’s Futurefit33 adjustable hosel system, which allows for 33 unique loft and lie settings that can be adjusted independently, unlocking an unprecedented number of fitting options.

The COBRA x PTC OPTM X driver is now available to buy online and at select retailers. The limited-edition model comes with 10.5° of loft in right-hand only with a limited-edition headcover and Mitsubishi 1K Tensei Blue shaft.

For more information, visit www.cobragolf.com

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