As the official on course apparel of the DP World Tour, Callaway Apparel has renewed its focus on new technologies, sustainable materials and attention to detail in collections for men, women and juniors for SS23.
Elevated print designs, expanded novelty prints, new soft touch fabrics and an increased investment in recycled polyester, are strong features in five key seasonal product families within Men’s – Core, X, Dreamscape, Transcendence and Full Spectrum.
Performance fabrics made with natural fibres have been incorporated into the range, as well as Callaway Apparel’s new Eco Cooling Technology, which comprises gel-like fibres interwoven into garments offering an immediate cooling effect. Recycled poly yarns and eco-friendly finishes underline the brand’s commitment to a low-carbon footprint.
Prints encompass a range of styles, including freeform florals, abstract multi-colour camos, shape-shifting geometrics and all-over novelty prints, while design details like Callaway Chev seams, engineered ventilation and entwined contrasts create trademark features and enhanced comfort for the Callaway golfer.
Helen Willsmer, Brand Director of Callaway Apparel, said: “There are other products you can play golf in, but they don’t ‘Fit The Game’ like we do. We only make apparel for our core customers, golfers, but also recognise the growing demand for ‘crossover’ products, that look equally great off the course, as they do on it.
“Every person who loves golf, whether a newcomer to the game or advanced players, should be wearing the best products fitted for their game, and our Spring/Summer ’23 Collection underlines our commitment to help customers take greater enjoyment from golf through the technical apparel they wear.”
Men’s Collection Highlights
Core – Highlight pieces include the all-new 2-Ball Odyssey Putter-inspired tops (polos, pullovers and vests) and Callaway Apparel’s best-selling all-over Chev Polo, which has spurred the addition of the all-over Chev Print Shorts – another range staple.
Dreamscape – Think ‘calmness and serenity’ conveyed by all-over novelty prints in cool pastels against bright whites and soft florals on dusky caviar backgrounds.
Transcendence – Conversational prints inspired by golf, the nineteenth hole and nature infuse this delivery, with bright colour splashes that bring a touch of fun to the fairways.
Full Spectrum – A sporty and fun story centred on bold abstract patterns with warm brights that add muted pops of colour to the delivery.
X – Callaway Apparel’s slimmer fit range centres on a re-energised and re-engineered ‘Freeform Expression’ 80s theme with retro, throwback looks and freestyle, graffiti-inspired designs, delivering a playful and sporty aesthetic. Blocks and patterns take influence from paper collages, pastel drawings, and splatter painting.
Women’s Collection Highlights
Core – A fresh new Core line featuring both Crossover (hoodies and leggings) and Classic (dresses and skorts), blended with half-zip collarless polos, collared contract-colour polos, all with a focus on comfort, styled fit, and sun protection.
Dreamscape – Inspired by fluid patterns, soft florals and balanced aesthetics. Serene and calm in its look, it blends Brilliant White, Odyssey Grey and Blue Sea Star with pops of English Lavender.
Transcendence – With a focus on keeping you cool and underpinned with technical elements, Transcendence is bold and transitional bringing together a family of brighter hues, from Fruit Dove and Lemonade, to Brilliant White and Peacoat.
Full Spectrum – Emphasising the warm and bright colours of Spring and Summer, bold abstract patterns and a sporty, fun look are brought together with Nectarine, Brilliant White, Blue Indigo, Limeade, Blue Heron and Peacoat colourways.
Callaway Apparel Technologies
Swing Tech – Brings improvement to every movement.
UV Block – Keeps skin safe from the sun’s harmful rays.
Thermal – Provides an extra layer of thermal comfort.
Flex Fabric – Active waistband and stretch fabrics for maximum range of motion and unrestricted movement.
Opti•Dri – Transfers moisture away from the body to keep you cool and dry.
Stretch – Fabrics that move with you to increase your range of motion.
Ventilated – Allows air to flow freely through the fabric to keep you comfortable.
For further information about stocking Callaway Apparel’s SS23 collections, call 01376 504395 or email golf.europe@pery.com.