Callaway Apparel’s Spring Summer 2022 collection is full of bold, fashion-inspired products in response to post-pandemic research which indicates the average consumer is younger than ever before.
While staying true to its authenticity and continuing to provide staple pieces for its loyal customer base, Callaway has also successfully ventured towards fashion with eye-catching, athletic products.
Director of Golf Apparel EMEA, Helen Willsmer, said: “Over the last 12 months we have looked closely at how the golf environment has changed and acknowledged a new golfer entering the market. Therefore we believe the collection meets this new criteria through its broad product offering, whilst remaining authentic and true to golf – which is what we stand for.
“This collection offers retailers a great opportunity to stock products which will not only appeal to their existing membership, but also the nomadic golfer and indeed those who are new to the game. This aligns with and is reflected in the messaging we are delivering through our campaign of ‘Feel. Look. Perform.’ which is all about inclusivity.”
Vice President of Product Design, Lupe Benitez, added: “For Spring Summer 22, Callaway Apparel is re-imagining golf wear. The collection becomes trans-seasonal to fit the more practical needs of today’s customers, while expanding our sustainable approach.
The update of heritage-inspired geometric patterns and energised colour palettes work for multiple preferences in style. We have carefully curated a collection that will fit our new and existing customers’ needs on the course and maintaining our authentic performance roots.”
Re-engineered construction and materials provide noticeably less restriction and more stretch to maximise range of motion on every swing. Featuring across the collection, this trademark technology fuses athletic performance with a classic fit.
Sustainability continues to play an important part, with Callaway Apparel committing to using up to 30 percent recycled polyester in every garment across the men’s and ladies’ ranges.
Men’s SS22 highlights
Natural blends of cotton and recycled polyester are at the forefront for luxuriously soft hand feels combined with interesting textured surfaces. There are colour palettes, prints and designs for every mood and every golfer, and the bold floral prints and tie-dye are perfect for that new season spring feeling.
Callaway X SS22 highlights
This European-dedicated fashion forward collection continues to be at the heart of providing the most contemporary designs for men. There is more differentiation than ever before in SS22, and it’s also the largest collection so far for this slim-fit, modern men’s range. There are more layering options which tie back into the polo designs and colours.
Ladies’ SS22 highlights
More aligned to the men’s colour schemes and patterns than in previous seasons, the ladies’ range features a similarly stylish mix of soft pastels, energetic designs and supercharged patterns to create joy and inspire positivity. Sun protection becomes a prominent feature with long sleeve options with UPF fabrics – favoured by Callaway Apparel Ambassador and Major winner Georgia Hall – as well as the trend for athleisurewear with a completely new offering of leggings and joggers which both feature prominently as this becomes an increasing trend.
For more details, visit www.callawayeuropeapparel.com.