Callaway Apparel‘s SS21 collection continues the brand’s ‘authentic-to-golf’ mantra with a range of products that are designed using the latest fabrics, constructions and innovation – with the golf swing being the driving factor. Complimenting this, the brand is at the forefront of creating unique and exciting fashion print designs to bring the products to life, injecting fun and personality across men’s and ladies.
Lupe Benitez, Callaway Apparel’s vice president of product design, said: “Micro-conversationals and our micro-chevron geometrics are still very important for that subtle solid-non solid effect, while introducing some fun larger scale prints. We are excited to introduce new, specially-engineered, ventilated fabrics and textures this Spring, while new premium, soft-touch yarn blends in fabrics add an elevated look to our apparel. New, premium fabrications with an eco-focus and a fun, print and pattern story make this Spring ‘21 collection modern and refreshing.”
New for 2021 is the introduction of ECO sustainable fabric materials blends. The integration of using recycled, polyester blends on all fashion items for both men’s and women’s means that the brand is more sustainable and environmentally friendly. Products bearing the ECO logo on hang tags are incorporating these recycled blends.
The Men’s Collection features three new distinct ranges, delivering striking and bright colour pallets. The introduction of some larger scale, fun prints can be seen across the portfolio, with styles such as the Postcard Printed Polo, Floral Polo and Soft Focus Floral Polo, while classic styles for the more conservative golfer are still a mainstay of the collection.
The signature slim-fit Callaway X collection grows in 2021 with updated designs inspired by current fashion trends and offering a more tailored fit to suit the European golfer. Key pieces feature a base colour palate of beetle green and atomic blue, while SS21 sees a new contemporary Merino Crew Neck jumper, plus some lightweight layering as showcased by the Mixed Media Jacket.
Callaway’s SS21 Ladies Collection offer something for every taste through presenting fresh contemporary colour pallets. Larger scale prints are especially eye catching, with an example of this being the Postcard Print polo and matching skort; the Parasol short and long sleeve polo, with matching skort, and the Hummingbird short and long sleeve polo, with matching skort. These types of print provide make for great pairing pieces to create an outfit or tying items back to a core block colour.
Capitalising on the popularity of the golf dress in 2020, this year sees three colour options, including the new Virtual Pink. The brand continues to provide 360-degree TrueSculpt – a slimming waistband performance construction and design. “We have re-shaped the way a golf skort should fit, feel and perform,” says Benitez. “The waistband contours comfortably to your waist to deliver a slimming effect and added freedom of movement.”
Moving on to accessories, two different types of belt are offered for men in SS21 – the Chev Belt II and the Cut-To-Fit stretched Reversible Belt, while women can choose from the Ladies Leather Belt and the V Reversible Web Belt. Belts in both Men’s and Ladies come in a variety of colours.
Caps are available in matching colours in both men’s and ladies, with the option of the contemporary Chev logo cap or original classic full Callaway logo. The brand also offers the option to have a club logo or crest applied in both a men’s and ladies’ cap for those looking for a personalised look.
For SS20, Callaway Apparel continue to develop the junior range, offering options for both boys and girls. The brand offers six key colours in boys polos alongside a Waffle Fleece to complete the look, Youth Tech Trousers and Shorts complete a head-to-toe outfit. A new fashion colour, Raspberry Sorbet, delivers a fresh strong look in girls, along with a new Flounce Skort with a unique hemline design.