Evolving consumer lifestyles, and a greater emphasis on balancing work and leisure time, has inspired Callaway Apparel’s new Autumn/Winter 2022 collection.
Throughout the design process, Callaway Apparel, the Official On Course Apparel of the DP World Tour, continued to re-evaluate its product offerings, underpinned by strong market insights, and the result is some exciting new multi-functional apparel choices using sustainable textiles made from recycled water bottles.
Helen Willsmer, Callaway Apparel’s Brand Director, commented: “The majority of our products now use a minimum of 25% recycled fabrics and while product performance and style are always critical when considering any purchase, consumers are now putting an increasing degree of importance on buying garments made sustainably.
“As a company we recognise this, and within our AW22 collection for men and women we are proud to offer garments that deliver authentic golf performance for passionate players, while also appealing to a new, environmentally-conscious and diverse golf audience.”
KEY TECHNOLOGIES IN AW22 APPAREL RANGE
PRIMALOFT – Insulation at the highest level
Callaway Apparel has partnered with PrimaLoft to incorporate market-leading insulation which is lightweight and packable. Its superior softness results in a cosy, snug fit, and body temperature regulation technology ensures you will not overheat. It is water resistant and made from 100% recycled content.
SINGTEX STORMFLEECE – The ultimate soft shell
Not simply a fleece, this is soft-shell engineering at its best, representing a breakthrough in the textile market. Lightweight yet designed to defend tough weather conditions, it is the ultimate layering piece with a low carbon footprint.
SWING-TECH – Swing with ease
Callaway Apparel’s innovative Swing-Tech Technology re-engineers seams in the garments to improve range of motion and comfort.
AQUAPEL– Next generation water repellency
Fast drying, breathable and durable, Aquapel offers unbeatable water protection. This technology modifies fabric at the molecular level by permanently attaching hydrophobic ‘whiskers’ to individual fibres which elevate liquids, causing them to bead and roll off the surface.
AW22 COLLECTION OVERVIEW
The AW22 range is inspired by nature and the outdoors with two main colour palettes, Industrial Green and Chateau Grey, that link perfectly to the focus given to natural fibres, fabrics and looks.
The first delivery takes inspiration from natural landscapes, with highlighter brights to accent the neutrals, making the range more golf-friendly and trans-seasonal. The prints are inspired by abstract landscapes, foliage, and rough terrains/textures.
The second delivery is also inspired by nature but this time adds a nocturnal perspective, with colours such as technical blues, a new take on burgundy, and pops of acidic brights (like surreal green) for an important, active twist.
The prints also reinterpret nature in abstract and impressionist forms, adding geo shapes to modernise the aesthetic.
PRODUCT HIGHLIGHTS
Men’s Collection
Aquapel Thermal Hoodie – Thermal brushed interior, structured, internal hoodie adjustment, zippered hand pockets, overstitch detailing, self cuffs.
Aquapel ¼ Zip Mixed Media Pullover – Textured polyester, cosy brushed interior, Aquapel™ finish, chest zipper pocket, chin guard, self cuffs.
PrimaLoft Down Vest – Durable rip stop outer shell, water resistant finish, PrimaLoft® down blend, chin guard, zip hand pockets.
Women’s Collection
PrimaLoft Quilted Jacket – PrimaLoft fill inside quilting, different directions quilted lines, front zip pockets, knit stretch panels.
Quilted Knit Stretch Pullover – Quilted upper body and arms with knit stretch body, hidden secure pockets, hi lo hem high neck collar.
For details of how to become a Callaway Apparel stockist and further information, call +44 (0)1376 504 395 or email golf.europe@pery.com.