Global Edition

Black Widow Unveil Bold New Grips for 2012

9.01am 2nd February 2012 - New Products

Softspikes®, the world’s best-selling golf cleat brand and maker of BLACK WIDOW Grips have unveiled three stirring additions to their Tour-proven grip line, set to make waves throughout 2012.

The BLACK WIDOW grip series has continued to turn heads since its initial release in 2010, and these new arrivals will further emphasise the line’s best-in-class design and performance elements.

The grips are perfectly suited to all those golfers who put style and performance at a premium on the golf course. Tour players through to amateurs of all levels will reap the rewards of lower scores through BLACK WIDOW’s unrivalled feel and traction characteristics.

While style is at the heart of every BLACK WIDOW grip design, with daring spider web graphics and bold logos present throughout, the supreme performance benefits such as BLACK WIDOW’s entirely unique Web Traction Technology are an equally important facet.

This anti-slip arrangement maximises the surface area for fingertip, joint and hand contact points, resulting in more friction with less grip pressure required. This cutting edge performance technology promotes a more natural grip with less tension, thus contributing to faster swing speeds and more distance.

Louise Roe, Softspikes Business Unit Manager forEurope, commented: “It’s no surprise that our grips have taken off since we first launched the BLACK WIDOW line in 2010. Given the obvious technological benefits, we were always confident that they would be a popular choice.

“The feedback we have received from Tour pros and amateurs alike has been unanimously positive, and I’m delighted to say that this is certainly still the case with the new additions for 2012. I’m genuinely excited to show our new products to the golfing world in 2012, safe in the mind that the superior performance elements are as good as, if not better than ever.”

Showcasing bold Black Widow branding and equipped with innovative technology, the new additions to the BLACK WIDOW Grips line for 2012 are as follows:

Other grips in the range include:

Prices will be set at retailer discretion

Softspikes Black Widow Grips www.bwgrips.com

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