Global Edition

 

Black Widow Unveil Bold New Grips for 2012

9.01am 2nd February 2012 - New Products

Softspikes®, the world’s best-selling golf cleat brand and maker of BLACK WIDOW Grips have unveiled three stirring additions to their Tour-proven grip line, set to make waves throughout 2012.

The BLACK WIDOW grip series has continued to turn heads since its initial release in 2010, and these new arrivals will further emphasise the line’s best-in-class design and performance elements.

The grips are perfectly suited to all those golfers who put style and performance at a premium on the golf course. Tour players through to amateurs of all levels will reap the rewards of lower scores through BLACK WIDOW’s unrivalled feel and traction characteristics.

While style is at the heart of every BLACK WIDOW grip design, with daring spider web graphics and bold logos present throughout, the supreme performance benefits such as BLACK WIDOW’s entirely unique Web Traction Technology are an equally important facet.

This anti-slip arrangement maximises the surface area for fingertip, joint and hand contact points, resulting in more friction with less grip pressure required. This cutting edge performance technology promotes a more natural grip with less tension, thus contributing to faster swing speeds and more distance.

Louise Roe, Softspikes Business Unit Manager forEurope, commented: “It’s no surprise that our grips have taken off since we first launched the BLACK WIDOW line in 2010. Given the obvious technological benefits, we were always confident that they would be a popular choice.

“The feedback we have received from Tour pros and amateurs alike has been unanimously positive, and I’m delighted to say that this is certainly still the case with the new additions for 2012. I’m genuinely excited to show our new products to the golfing world in 2012, safe in the mind that the superior performance elements are as good as, if not better than ever.”

Showcasing bold Black Widow branding and equipped with innovative technology, the new additions to the BLACK WIDOW Grips line for 2012 are as follows:

  • Tour Silk White Midsize – Tour Silk features a Softspikes inspired horizontal “S” traction pattern embedded in a specialized rubber compound for the ultimate performance. Now available in a White Midsize version.
  • WM1 Black Midsize & Standard – WM1 features a multi-compound hybrid feel that features a corded top for traction in all conditions and a firm responsive bottom for performance and feedback. Now available in Black/Black Standard and Black/Black Midsize.

Other grips in the range include:

  • Edge – Edge features a soft performance wrap design with a high tack feel. The Web Traction Technology design pattern provides greater grip confidence and control. Available in Black and White colour options as well as a Midsize version
  • Torque – A new full cord grip that features a bolder look along with Web Traction Technology for maximum traction in all weather conditions and the highest torque resistance for high swing speeds. Available in Black with White full cord and White with Black full cord.
  • Fusion II – Updated in 2011, this striking grip is unique in that it offers all the benefits of corded traction without the harshness of cord. Firm and highly textured for enhanced feel and control along with Web Traction Technology for greater control. Available in Black and White colour options.
  • Signature II – Featuring an impactful BLACK WIDOW Spider and BW initial design, Signature II has been updated through extensive research and features Web Traction Technology on the front and backside for greater traction and control. Additional moisture management applications ensure this grip offers unrivalled performance, feedback and feel making it extremely versatile in all weather conditions.  Available in Black and White colour options.

Prices will be set at retailer discretion

Softspikes Black Widow Grips www.bwgrips.com

       

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