Shot and golf data tracking company Arccos has previewed a series of updates to its products and platforms that build on the company’s focus in helping golfers and golf organisations harness the power of on-course data and A.I. insights to make smarter decisions and improve performance.
It follows on from a record-breaking year for sales of Arccos Caddie sensors and LINK devices worldwide in 2020. Planned for release from February, Arccos’ platform enhancements are set to include:
Player Dashboard — fully incorporating ‘Strokes Gained’ analytics into the dashboard to help players, coaches and fitters more easily identify and understand strengths and weaknesses across all game facets.
Arccos Caddie for Apple Watch — moving from beta to a full-featured offering with new additions to the experience that more seamlessly allow players to record their on-course shot data without carrying a smartphone.
Smart Distance Club Averages — leveraging new algorithms that take club averages to the next level by accounting for recovery shots and terrain, while also supporting ‘what if’ views for weather and elevation impacts across individual clubs.
Arccos Caddie Team Programme — a special package combining the Arccos platform with customised training to suit the unique needs of school, university, college and national teams, while providing coaches with the ability to access and analyse their players’ on-course data.
Enhanced Putting Data — combining in-app and on-wearable hole location settings to deliver more data regarding a player’s short game performance by supporting the ability to mark second and third putt locations.
Sal Syed, Arccos CEO and co-founder, said: “We achieved a series of remarkable breakthroughs in 2020 that supported a dramatic surge in Arccos members and further proved the value that players, coaches, fitters and OEMs are realising from our on-course data set. Input from each of these groups has helped us become more focused than ever. We know these new releases for the first half of 2021 will further accelerate our business, as we strive to realise the vision of connecting every golf club.”
Arccos members have recorded over six million rounds of golf and over 400 million shots with the system, while playing courses in 194 countries. This fed the world’s largest on-course dataset, which now includes 31 billion separate data points that are analysed to help golfers perform their best. In 2020, the average new Arccos user improved their handicap by 5.02 strokes.
In conjunction with golf equipment partnerships that now include PING, TaylorMade and Cobra, Arccos’ achievements last year included:
- A.I. Rangefinder — The world’s first A.I. powered GPS rangefinder that adjusts yardages in real-time for slope, wind speed/direction, temperature, humidity and altitude.
- Arccos Caddie Link — A small, ultra-light wearable that automatically captures shot data, allowed Arccos members to untether themselves from their smartphone while playing.
- Strokes Gained Analytics (SGA) — Harnesses an A.I. Neural Net to provide players with the most advanced personalized insights in the game, SGA is the first platform to allow a player to select any target handicap – from Tour player to 20 – and measure their performance versus that goal across every game facet.
