Oscar Jacobson is a Swedish company that produces men’s clothing and golf fashion of the highest quality. Established in Boras City in Sweden in 1903, Oscar Jacobson’s love of meticulous craftsmanship, ingenious details and timeless style, has stood the test of time. OJ developed its golf collection alongside its men’s fashion range, adopting the same design philosophy based on three key elements: Anglo-Saxon textile heritage, Italian tailoring and Scandinavian simplicity.
Now you can add ‘Spanish flair’ to the mix, as Oscar Jacobson is stepping into the world of golf footwear for the first time, in partnership with renowned Spanish brand, Lottusse, whose rich heritage and history eclipses even Oscar Jacobson’s by some 26 years. The Spanish shoe specialists have been handcrafting exclusive and stylish footwear in Inca, Mallorca since 1877, driven by the same passion and eye for detail that has inspired Oscar Jacobson for over a century. So it will come as no surprise that the fruit of this union borne out of 246 years of combined heritage is a range of the finest, most eye-catching golf shoes ever to hit the fairways.
The Oscar Jacobson Lottusse range features three styles – plain-toe, full brogue and contrasting saddle – from the Dynamic Collection, handcrafted using the finest leathers. These high-quality leathers undergo a special hydration treatment that makes them fully waterproof for the duration of any round of golf, allowing the leather to repel rather than absorb any moisture. This Lottusse Waterproof System technology is complemented by a lightweight PU and TPU sole unit that incorporates the company’s Shock Absorber system and “Lottusse System” flexion to maximise comfort over any terrain, thus minimising the risk of fatigue.
The end-result of this collaboration is a range of beautifully handcrafted Oscar Jacobson shoes that will both look and perform unlike anything else on the market. Expect to see these stunning new additions to the Oscar Jacobson golf collection on the shelves from spring 2015, priced from £250.
Oscar Jacobson www.oscarjacobson.com