adidas Golf’s latest footwear collection aims to boost the brand’s eco credentials still further by featuring uppers that showcase the material’s natural colour rather than being dyed.
The new No-Dye Collection features no dye technology which works with a material’s natural colour to cut out the pre-treatment phase of conventional dye techniques which uses large amounts of water. By focusing on using the material in its natural form, adidas will use less water and energy. This new process will be featured in the brand’s adicross ZX PRIMEBLUE and new ZG21 Motion footwear for both men and women.
Masun Denison, global director of footwear, Adidas Golf, said: “Since we create so many products, we’re always looking at ways we can do better about our impact on the environment, and that includes the way we use water to dye materials. The naturally-coloured fabric does require a post-treatment step to achieve the same performance qualities, yet still achieves an average of 60 pe rcent savings on water and energy.
“We’re continually evaluating ways to reduce our environmental impact when it comes to our products. With this collection, we’re giving golfers another reason beyond just style and performance to feel good about the shoes they’re wearing.”
The No Dye Collection will be available worldwide on adidas.com, the adidas app and at select retailers from August 20.
