Adidas has unveiled a new range of apparel and footwear to mark the 30th anniversary of the launch if its first EQT range.
In 1991, Adidas introduced the Badge of Sport logo to the world with the launch of its Equipment range – EQT for short. The goal of Equipment was to make the best product for sports.
Focusing on the heritage of providing the best possible equipment for athletes the world over, the 2021 EQT collection combines sport-specific and progressive styling with the original Equipment branding throughout.
Continuing the EQT mission to incorporate ‘everything that is essential, nothing that is not’, the collection merges together high-performance fabrics with sustainable PRIMEGREEN materials to align with its goal to end plastic waste.
The EQT apparel collection features products for both men and women, giving a modern look with a combination of fabrics built for the sport. The Two-Tone Mesh Polo provides an updated take on a print polo to offer increased mobility with a special design, whilst the EQT Crew features a unique mock collar construction with branding that ensures you’ll make a statement on the links.
The collection incorporates a sleeveless Polo designed specifically for women, featuring four-way stretch and a zipped front for maximum style and comfort. The men’s Pique Zipper Polo, ¼-Zip Sweatshirt and women’s Short Sleeve Polo complete the collection following the EQT design principal – the way a product looks, is determined by what it does.
The EQT and EQT SPKL footwear draws inspiration from the original Equipment footwear in both styling and functionality, combining BOOST technology for amazing comfort with a sustainable PRIMEGREEN upper. Regardless of preference, both the spiked or spikeless option give golfers locked-in stability and traction to help bomb drives off the tee.
“The EQT Collection gave us the opportunity to be sportier and further enhance our branding in specific areas of our product range, ultimately spicing up our product offerings,” said Shaun Madigan, global apparel director, adidas Golf. “The introduction of the Badge of Sport logo back in the early nineties was a statement from the brand, showing which equipment was sport focused and made purely for the athlete.”
The EQT Collection is available on adidas.com, through the adidas app, and at select retailers, from January 11.