Luxury Swiss watch brand TAG Heuer has launched a new version of its golf watch, the TAG Heuer Connected Watch Calibre E4 – Golf Edition, with technical improvements including a new automated shot-tracker, redesigned golf software and a magnetic ball marker built into the strap.
It comes weeks after TAG Heuer launched a new generation of its Connected watch, the TAG Heuer Calibre E4, with two new models in 42mm and 45mm.
The new Golf Edition watch is designed for on- and off-course wear, and features a redesigned interface to make it easier to control the watch’s golf functions, including high-resolution 2D maps showing hazards and distances on more than 40,000 golf courses around the world.
A redesigned buckle features a built-in magnetic ball marker emblazoned with a distinctive TAG Heuer logo in bright, contrasting colours to improve visibility. There is also a spare ball marker provided in the case.
The watch features a built-in accelerometer and gyroscope to automatically detect swings to allow users to track their performance in the app without having to activate the function by hand. This function is currently limited to tracking the first shot on each hole, so users can only track their tee shots, not their entire performance.
The automatic shot tracking also enhances existing features of the watch, such as the Driving Range feature, by providing the app with more data (as it’s activated automatically). The Driving Range feature offers a ‘heat map’ for every hole, which shows where shots landed on previous rounds. Over time, this allows golfers an overview of the strategies which work for them, helping them to pick the perfect club and the perfect route to each hole.
The automatic shot detection ensures users also have more information on the performance of each of their clubs, with the app automatically recording accuracy and distance for every tracked shot. This means
that the app’s trademark club recommendations are more precise and information- packed than ever before.
The watch interface has been redesigned to enhance the watch’s unique 2D maps, allowing golfers to track hazards and distances on 40,000 golf courses around the world. There is now more screen area available to view a 2D overhead map of the course, and more information is displayed on screen at once, with distances, club information, scores, and hole numbers displayed clearly on screen as users play.
When the user moves the crown of the watch, the maps move up and down with it, allowing users to see the layout of each hole. When users press on the distance on screen, they can access all the important information about the hole like par, distance to start and end of greens.
Once golfers have finished a round, they can review their performance in 3D via a companion app paired to the watch, giving a dramatic visualisation of the details stored by the watch in a simulated 3D visual of the shot showing the trajectory of the ball. This feature is currently available only for iOS devices.
ynchronising data to and from a phone is a lot faster on the TAG Heuer Connected Watch Calibre E4 – Golf Edition thanks to Bluetooth 5.0. It offers data transfer at twice the speed, so sharing data with the paired app becomes faster and smoother.
The watch itself has undergone a full redesign as part of the new generation of Connected watches, with a striking new sporty look in a 45mm watch. The crown (which is used to scroll the map in TAG Heuer’s built-in golf app) has a large diameter and stands out from the watch so it can be controlled easily using just a fingertip while on the golf course.
The 45mm model has a sporting design and a powerful ceramic bezel which gives it the feel of a traditional high-end timepiece, highlighted with the iconic green of the Golf Edition. The iconic 18 holes bezel provides an immediate scorecard during a round with colour coded segments showing on each hole if you are above, on or below par.
The new screen is perfect for golfers on the course, with industry-leading quality and contrast ensuring that maps, scores, and statistics will remain visible even in strong sunlight, thanks to a strong contrast ratio. The watch has technical improvements across the board, with a battery life 30% longer than previous Connected models, perfect for tracking golf through the day. It offers a full day of battery life on each charge, even after five hours of using golf functions.
The watch, which has an rap of £2,200, comes with exclusive watch faces inspired by golf, and it also comes with an additional black strap, allowing wearers to pair the watch with different outfits.
The TAG Heuer Connected Watch Calibre E4 – Golf Edition will be promoted with a campaign featuring three ambassadors – European Tour Pro and Ryder Cup team member Tommy Fleetwood, American golf journalist Alexandra O’Laughlin and Korean LPGA Tour Professional In Gee Chun, with the slogan ‘Connected By Golf’.
Fleetwood said: “TAG Heuer Golf Edition allows golfer of every level to improve their game. The new Drive shot tracking helps you track your most important shot and the integrated ball marker is so easy to use and store away.”
Frederic Arnault, CEO of TAG Heuer, said: “Our customers play golf more than any other sport, and golf has become an important pillar of the Connected watch: the new Calibre E4 is built to be a watch that wearers don’t take off when they leave the golf course.”
