Zen, which makes moving floors for indoor golf, has become the world’s most-viewed indoor golf technology on social media.
In October and November the British firm totalled over 10m views on Instagram, TikTok and Facebook with a series of spectacular videos showcasing Zen Green Stage and the new Zen Swing Stage.
This is more than twice the combined totals of golf’s other biggest indoor golf brands – including all of the best-known launch monitor, golf sim, putting analysis tech and force plate suppliers.
In the period Zen’s social media content reached over 4m accounts, with almost 100,000 people engaging directly with the brand.
Zen’s precisely-adjustable playing surfaces provide virtually limitless gradients, from subtle to extreme slopes which can be combined to produce compound breaks and double-breaks. On them, golfers can recreate sloping putts and fairway lies accurately, enabling far greater realism when hitting into a screen or out onto the range.
Craig Fox at Large Glass, which produces and manages Zen’s social media content, said: “The social media engagement which the Zens produce is amazing. We’ve had messages from all kinds, from stars of the NBA and NFL – and their agents, naturally – to people who have never played golf before.
“The Green Stage and Swing Stage are fundamentally desirable, and their wide range of movement attracts the eye, but their high-end technical excellence is also clearly on show so the majority of our engagement is with PGA coaches and avid golfers. It seems that we are not alone in wanting to make golf indoors more realistic!”
Zen founder Nick Middleton said: “The numbers don’t lie – the fascination with Zen moving floors reaches well beyond the golf market. The visuals are spectacular and people are sharing them with their friends. Large Glass delivered on our brief brilliantly.”