The Wentworth Club has teamed up with ECNlive, the City’s own digital media network, to bring live in-tournament score updates from the BMW PGA Championship. The tournament is the flagship event of the European Tour and boasts a field including all members of the successful European Ryder Cup team.
Throughout the day on 23rd and 24th May, real-time BMW PGA leaderboards will be displayed across the ECNlive network, situated in over 100 of London’s landmark business buildings.
This is the first time that the European Tour and ECNlive have teamed up to connect executives with live news from one of professional golf’s flagship events, blending championship level golf with real-time state-of-the-art digital display technology.
ECNlive is a tailor-made medium for business executives, delivering a mix of live content and digital full-motion display advertising. Digital screens are located in buildings such as The Gherkin, Tower 42, CityPoint, The Broadgate Tower, 60 Threadneedle, 25 Canada Square, 10 Exchange Square and Tower Bridge House, connecting with 450,000 executives.
Annie Nicholson, Director of Marketing at Wentworth Club said: “The tie-up with ECNlive is a great way of bringing the excitement of the Championship to the City for two days and keeps golf fans engaged with this flagship event. We hope this will also encourage golfers to find out more about nearby Wentworth Club and visit us after the event to walk in the footsteps of champions by playing a round on the West.”
Antony Ceravolo, ECNlive CEO and founder, and a founding director of LOVEFiLM.com, comments: “Displaying live leaderboards straight from the BMW PGA Championship at Wentworth across the ECNlive network demonstrates the effectiveness of real-time digital content and the ability of the ECNlive platform to deliver this. The BMW PGA tournament is a perfect fit for our network: the majority of play takes place during the working day which means golf enthusiasts who can’t be there can still stay up-to-date with the latest results.”
The tie-up with the BMW PGA European Tour is the latest in a series of content deals between ECNlive and high profile organisations including the Saatchi Gallery and the Financial Times which have seen quality content transmitted into hundreds of offices across the ECNlive network. Last year ECNlive teamed up with IBM to deliver real-time scores from Wimbledonfor the duration of the tournament.
2013 marks the 30th consecutive year that BMW PGA Championship has been at Wentworth. The question for golf fans is whether last year’s champion Luke Donald can make it a hat-trick of wins this year. The profile of the event has grown in recent years with crowds exceeding 100,000 for last year’s Championship.
ECNlive is the UK’s first digital display network designed to communicate with business audiences in the corporate environment. Currently reaching more than 300,000 business people in London, ECNlive is present in over one hundred landmark buildings across the capital.
The ECNlive network delivers a mixture of live news and information, full-motion brand advertising and direct communications from corporate landlords
Wentworth Club www.wentworthclub.com