Vault Media Group, Inc. (VMG) has announced the launch of the PGA TOUR Vault, a larger than life “living” book and digital experience that celebrates the PGA TOUR. PGA TOUR Vault will highlight the history, courses and players who helped build the PGA TOUR. VMG is producing PGA TOUR Vault under an exclusive licensing agreement with the PGA TOUR.
VMG is a luxury media platform that brings together award-winning designers, photographers and writers to chronicle iconic brands, historic accomplishments and elite figures through the company’s various products and experiences. The flagship luxury limited edition of the VMG media platform, the Vault Marquee, is a hand-crafted 20” x 20” leather-bound tome that weighs over 50lbs and is loaded with rare imagery, authentic autographs and curated narrative. The tome will be offered to the luxury market worldwide, while smaller scale, non-signed products will be available for wider distribution.
“We’re uniquely positioned to produce this legacy content venture with the PGA TOUR, one of the world’s biggest brands,” said Mark Skelly, who is the founder and CEO of VMG. “We’re bringing the best moments in sports and entertainment to the fingertips of consumers, allowing our expertise and marketing strategies to maximize our impact across the Luxury and Upscale target markets.”
“We are excited to partner with Vault Media Group to chronicle the amazing history of the PGA TOUR, its tournament and players,” said Len Brown, PGA TOUR chief legal officer and executive vice president, licensing and merchandising. “Vault will create luxury products and experiences that tell the PGA TOUR story in a unique way for our fans.”
VMG produces tomes that showcase epic stories that can only be fully told through a dedicated volume. What separates VMG from others is the majority of each project contains images and untold stories that have never been published before – from rare, archived materials, the personal collections of players and fans, along with content curated specifically for the assignment at hand.
Skelly added, “Our mantra is to create legacy experiences that present a celebratory journey for selected brands and icons.” Skelly, who produced and distributed content and luxury publications for Formula One, Ferrari, the National Football League and Major League Baseball in previous roles, is joined by former BookPop Media Group executive Lawrence Bracco as President and COO.
“We are building a seamless bridge between luxury physical publications and the digital world,” explained Bracco. “Our content is unique and cinematic in ways that need to be experienced to be believed, starting with the PGA TOUR Vault.”
VMG also boasts a production team that is led by David Meeks, the 2-time Pulitzer Prize-winning journalist and former managing editor of USA TODAY Sports, who is serving as Editor-in-Chief for the PGA TOUR Vault, along with world-renowned photographer Marc Serota, as Director of Photography. VMG is also in discussions with several other major sports leagues and entertainment organizations for additional licensed projects, as well as developing a major talent brand management initiative.
VMG is currently in production with project celebrating the PGA TOUR and will launch in the United States, Europe and Asia later this year.