“I am very gratified by the worldwide public response to Lessons of a Lifetime”, said Tom Watson. “My goal was to pass on the teachings that helped me be successful on the golf course and to see such an overwhelming response to Lessons of a Lifetime is truly humbling.”
The DVD set continues to sell very well and has been praised as clear, comprehensive, timeless instruction for players of all skill levels.
In a recent survey, 93% of buyers said Lessons of a Lifetime had improved their games.
Filmed at the world-famous Greenbrier Resort in White Sulphur Springs, West Virginia, Lessons of a Lifetime are a compilation of strategies he learning starting in childhood and continuing throughout his professional career.
The two-DVD set and 16-page booklet provide nearly three hours of instruction and sells at retail for $49.95. The English language set is available at select golf and sporting goods retailers, pro shops, Amazon.com and www.tomwatson.com
Japanese, Mandarin, French, French Canadian, and German versions of Lessons of a Lifetime are sold at retailers in those countries, plus through website links available at www.tomwatson.com/pro-shop/international-dvd
Watson has professional endorsement relationships with Adams Golf, Executive AirShare, Golf Digest, The Greenbrier Resort, MasterCard, Polo Ralph Lauren, Rolex, Transamerica Corporation and Titliest.
A portion of the proceeds from all sales will be contributed to the Bruce Edwards Foundation for ALS Research.
Tom Watson www.tomwatson.com
