‘Today’s Golfer‘, the UK’s best selling golf title, is set to drive its market-leading circulation further with its first ever outdoor campaign through Get Noticed Golf from Hi-Tech Media. Booked directly by the magazine, the creative for the A3 poster comprises the front cover of the October issue of ‘Today’s Golfer‘, featuring a ‘world scoop’ of the new square driver from Callaway – the FT-i, due to be launched in April 2007. The campaign also offers the chance to win one of the new drivers via text messaging, creating a unique database for Today’s Golfer.
Running throughout October across 75 of the busiest golf ranges in London, the south east, central and northern regions, with an average of 6,000 visitors per month (including repeat visits), the campaign has the potential to reach 450,000 golfers over its four week run. Crown Golf plc and World of Golf ranges are amongst the 75 sites included in this campaign.
Rob Sutton of Get Noticed Golf says, “Get Noticed Golf’s A3 panels in golf range bays offer an advertiser something unique. On average, a golfer spends 35 minutes directly in front of the panel during their practice session. The poster is continually visible to the golfer, thus allowing the advertiser to communicate a lot of information to the consumer. By definition the audience is 100 per cent golfers, so there’s no wastage.”
Christiaan Pinder of ‘Today’s Golfer‘ added, “Working with Get Noticed gives us the perfect opportunity to take our promotional activity directly to where golfers actively participate. Add point of interest to the ability to measure response via SMS we felt that this was the perfect model to drive our sales to new heights.”