Global Edition

Tiger Woods and Rory McIlroy Star in New Nike Ad

1.00am 15th January 2013 - Media

Opening frame of Nike's new ad starring Tiger Woods and Rory McIlroy
Opening frame of Nike’s new ad starring Tiger Woods and Rory McIlroy

On the heels of Nike Golf’s major announcement that Rory McIlroy has joined its athlete roster, Nike Golf is also unveiling a new TV spot that features global sports icon Tiger Woods and McIlroy.

The 60-second spot (30-second also available), produced by Wieden and Kennedy, is set to air from Wednesday, January 16th to Monday, January 21st on ESPN and The Golf Channel in the United States, on TSN in Canada, and on Sky Sports in Europe. The “No Cup is Safe” piece showcases the athletic competitiveness, remarkable talents, and playful attitudes of the two best golfers in the world.

“I really like the ad,” said Woods. “It shows the fun side of us and I had a good time shooting it.”

“I’m genuinely excited about the first Nike TV ad I will be appearing in as a Nike athlete,” said McIlroy. “The theme of the ad is really cool and it’s a great way to kick off my career at Nike.”

McIlroy and Woods are captured on the driving range lightheartedly taking turns to one-up each other by making amazing shots into a variety of different cups. The viewer is reminded that these two Nike Golf athletes can excite, engage and perform like no others in the sport today. While the ad displays their playful manner, it also conveys the competitiveness between two of the best golfers in the world.

The view the ad go to http://youtu.be/2NCDYjHtEcU

To download HD broadcast quality video:

http://badermedia.isebox.net/nike/nike-golf-introduces-new-athlete

Nike Golf www.nikegolf.eu

       

You can see the latest news letter here.

Follow us on Twitter and LinkedIn.            

Use the tabs above to select the section(s) which you wish to search.

Enter the name of the person, place, organisation or topic for which you are searching. Use as many words as required - there is no need to enclose them in quotation marks. Prefixing a search term with a hyphen/minus-sign will exclude results matching that term.

For example 'artificial -turf' will return results containing 'artificial' but not 'turf'.

In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.