Global Edition

‘The Business of Golf – Why? How? What?’ – a new book from James J Keegan

12.12pm 10th January 2014 - Media - This story was updated on Tuesday, February 25th, 2020

Golf Convergence 2013_cover_578x748Will your golf course attract and retain golfers in 2014? “The Business of Golf—Why? How? What?” is now available to ensure you gain a sustainable advantage. Discover the six magic numbers that will determine your destiny next year. Learn how to increase the value received by your golfers.

Understand how to enhance their experience. Be certain you achieve fiscal sustainability. Click here to benefit from new insights and perspectives gleaned from field research by leading industry experts.

As a leader in the business of golf, you are being provided the opportunity to invest in a book that provides incredible insights and perspectives based on new field research. Get it now at a 30% discount. Get it now at a 30% discount. Use DISCOUNT CODE: “GOLF30”

The Business of Golf –Why? How? What? is a book, for seasoned industry professionals that inspires a golf course management team to create a winning strategic vision, determine the proper resources, and ascertain the appropriate policies and procedures to ensure that financial potential of your golf course is achieved. Click here to learn more.

The book includes 21 templates that were field-tested in 2013 by 11 golf course managers operating 30 golf courses as an integral component of a pilot study for a doctoral dissertation by the Director of the PGA Professional Golf Management Program at Clemson University.

Participants included courses in Brooklyn Park, MN; Bloomington, IL; Charlotte, NC; Columbus, OH; Crystal Mountain Resort; MI; Fernie, British Columbia; Green Bay, WI; Irvine, CA; Macomb, IL; Mundelein, IL; and San Antonio, TX

These templates are available for license on January 1, 2014 at as a principal component of the inaugural Golf Convergence Business of Golf College Webinar series debuting January 16, 2014. Click here to register now, as seating is limited.
Why? How? What? is a sequel to the award winning, The Business of Golf -What Are You Thinking? 2010 and 2014 editions which garnered widespread appeal, due to its singularity as a source that provides strategic, tactical, and operational guidance. The book has been purchased in over 16 countries and is used by 15 colleges and universities as their capstone class.
Click here with discount code “GOLF30” if you would like to outdistance your competitors in 2014 and realize increased profitability.

Note that your 30% off coupon can be applied for both the 2013 Edition of Why? How? What? and the 2014 Edition of What Are You Thinking? (to be released on January 15, 2014).
Golf Convergence

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