The TGI Golf Partnership has been heralded as ‘email experts’ by one of the world’s leading email marketing brands Campaign Monitor. The US-based company, who count leading brands such as Showtime, Top Shop, UNICEF and Rip Curl among their stable of 250,000 clients worldwide, selected TGI, golf’s leading retail services group, as one of its ‘rockstars’.
This meant TGI Golf was put on a pedestal and used as an example to Campaign Monitor’s current crop of clients, and prospective ones, of how to utilise the system and achieve email marketing excellence.
Sydney Eddy, from Campaign Monitor’s Marketing team, said: “TGI Golf has open and click-through rates that literally made our jaws drop. But the biggest reason why we chose to feature them as an email expert is because of the steps they took to reach those metrics.
“To have an average open rate of 58% and a 21% average click-through rate is no accident. With the help of some of our easy-to-use features, TGI Golf took every best practice they know about email and delivered on a totally personalised and exclusive experience for their audience. And that’s how email rockstars are made.”
TGI Golf utilises the Campaign Monitor system to communicate with their Partners but also offers the package to PGA Professionals to send unlimited personalised and engaging newsletters to their own customer databases.
To assist the marketing team at TGI Golf provide a number of dummy templates including a fully populated e-newsletter each month featuring news from the world of golf, a competition from the biggest brands, product spotlights and videos.
The Partner then simply edits the newsletter and adds their own personalised content to suit their business before sending to their database.
Matt Millard, TGI Golf Head of Communications, said: “We have utilised the Campaign Monitor programme for more than 10 years and have worked extremely hard with the team there and our own Partners to create something that works for all of us. We assist our Partners in utilising the system but do not dictate any content or when it is sent which works perfectly for them as independent retailers.
“The average open rate among our Partners’ newsletters has been more than 50% for a number of years, which is an amazing achievement and shows that the content is both relevant and engaging.
“As a small team we are incredibly proud to have been selected as ‘rockstars’ by Campaign Monitor. It is critically important for tools like this to be sanctioned by experts, giving us a legitimate claim to be email marketing specialists.
“To see our logo on its website as a case study among such huge world-renowned brands like Showtime and adidas is a huge validation of our email marketing strategy.”
To view the TGI Golf page on Campaign Monitor’s website visit campaignmonitor.com/customers/tgi-golf/
TGI Golf www.tgigolf.com