Offering expert analysis on the key factors shaping the professional golf’s commercial future, following what the publisher describes as a ‘tumultuous period where traditions have been upended, long-standing powers have been challenged, and innovation has become not just desirable, but essential’, The Global Golf Report covers a wide range of topics, including:
- The impact of LIV Golf’s emergence on the men’s and women’s tours: from shifting media rights dynamics to evolving sponsorship strategies and rising prize purses.
- The opportunities for growth and attracting younger audiences – whether that’s through innovative formats like Tomorrow’s Golf League or the meteoric rise of YouTube creators who are redefining how fans engage with the game.
- The unresolved negotiations between the PGA Tour and LIV Golf – and the implications for broadcasters, sponsors, and fans.
- The current state of the men’s four majors when it comes to media rights and partnerships revenues – and how they’re striving to adapt.
- How the PGA Tour is seeking to secure its future: from the launch of PGA Enterprises, to enhancing global media rights revenues and exploring new formats like TGL.
- The growing influence – and untapped potential – of women’s professional golf, with surging prize purses and increasing backing from sponsors and broadcasters.
- How strategic partnerships between leading tours are reshaping the economic and administrative landscape of both men’s and women’s golf.
- The new opportunities for fan engagement through data-rich broadcasts and betting integrations.
The report combines granular data and in-depth reporting from SportBusiness’ industry-leading journalism with insights from senior executives from the game’s major governing bodies, media rights specialists and experts in production, content generation and new technologies.
Priced at £1,995, The Global Golf Report can be purchased by visiting www.sportbusiness.com/reports/the-global-golf-report/
