The Scottish Golf Union was today given a further boost with the confirmation of Setanta Sports as the official broadcast partner of its flagship grass roots event, the Belhaven Best Scottish Club Handicap Championship.
Setanta Sports, the new home of televised golf on the US PGA Tour, will screen coverage of the Belhaven Best Scottish Club Handicap Championship final from the Macdonald Cardrona Golf Hotel & Country Club on 14 September, as well as featuring news and results from the event’s regional finals throughout August and September. The event will be shown on the Setanta Golf channel which is one of the 8 channels in the Setanta Sports Pack.
The agreement will include a special offer to participants in the Championship of Setanta Golf’s subscription for just £10 per month for three months, followed by £15 a month thereafter. The event is Scotland’s largest participation golf event, with an estimated 24,000 golfers from 320 clubs expected to feature in the local qualifying rounds this year.
Ross Duncan, SGU marketing & sponsorship manager, commented, “We are delighted to bring Setanta Sports on board as a partner of the Scottish Golf Union. Television coverage of our events is a major boost to our ongoing communications strategy and will lift the Belhaven Championship to a new elevated status.”
“Setanta Sports have become a major player very quickly in the golf market and its great to see them investing in grass roots golf in addition to their coverage of the professional tours,” added Duncan.
Customer acquisition director for Setanta Sports, Brian Quinn, was also enthusiastic about the new partnership. “Golf is major part of Setanta Sports offering with the USPGA Tour, Champions Tour and Nationwide Tour all on our portfolio. However we also have a strong interest in playing our part in cultivating the amateur game in the British Isles.
“The SGU is a key organisation within the home of golf and we are delighted to be supporting them with this event and hopefully other activities in the future.”
Setanta Sports will also be broadcasting the English Golf Union (EGU) Golf Medal as part of their amateur golf coverage and recently appointed Darren Clarke as their golf ambassador.
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