www.bunkered.co.uk, the sister website of Scotland’s only golf magazine bunkered, has reported a record-breaking start to 2019. Traffic through the site in the first quarter of this year was up 124% year-on-year.
This follows an exceptional 2018, in which total site traffic was up more than 21% on the previous year – the fifth consecutive year of double-digit growth.
Factors helping to drive the increase include #MembershipMarch, a month-long campaign by bunkered designed to promote the benefits of joining a golf club.
The informed and comprehensive coverage of new product from leading equipment manufacturers such as Titleist, TaylorMade, Callaway, PING, Mizuno and Cobra has also helped drive traffic both to bunkered.co.uk as well as the magazine’s fast-growing YouTube channel.
The website has also broken a number of high-profile exclusives in the first quarter of this year, including the sale of former Scottish Open host venue Dundonald Links.
“We are very proud of our expanding digital footprint in what is now an extremely congested market,” said Bryce Ritchie, editor at bunkered. “The digital landscape continues to evolve at a rapid rate and that remains a challenge in itself, so we’re delighted to report such strong growth.
“We will continue to invest in our digital product as we seek to increase our presence in all markets, including our expanding YouTube channel.”
Launched in 1995, bunkered is the biggest selling golf magazine in Scotland and is published eight times per year.