The publishing company, Cooler Publishing, today announces the launch of ‘range’ – a new consumer golf magazine available at the end of September, uniquely aimed at the golf driving range user. Initially on a bi-monthly basis, priced at only £1.50, ‘range‘ will be sold by golf ranges directly into the hands of the million or so regular golf range users in the UK. range is an informative and easily digestible insight into the world of golf, specifically focussing on how to learn and improve your game by utilising your nearest golf range.
Cooler Publishing is the magazine publishing arm of Cooler Media, the company better known for delivering advertising solutions on water cooler cups and, more recently, for opening up the completely new area of advertising within golf ranges, which has so far attracted advertisers like British Airways, Jaguar, Renault, Sony Ericsson, Baileys and Toyota.
As well as providing serious year-round golf practice and improvement facilities for the accomplished golfer, golf ranges are fast-becoming part of the entertainment and leisure scene, often frequented by complete newcomers taking lessons and testing new equipment. The publishers believe that golf range users are often a forgotten audience and a significant number are not members of traditional golf clubs. Golf ranges have also been recognised by the governing bodies of golf as being vital in attracting new players to the sport.
range is designed as a new handy-sized A5 read, small enough to fit in the golf bag for the golfer to take back to the range so that they can refer to the tuition presented by the world’s greatest golf coaches. Readers can put the many tips and drills into practice there and then on their local range.
Mark Mattocks, a director of range, said, “Predominantly, range users are affluent, young and middle aged men and we’ll be reflecting this in the magazine content. We believe we’ve created a refreshing look at their beloved world of golf and we aim to do it from their perspective as golf range users.”
He added: “range is written in a relaxed style and will include celebrity interviews with stars from the world of screen, sport and business, talking about their lives, achievements, love affairs and frustrations with the world of golf. Our first issue includes an exclusive interview with Bruce Forsyth and tuition from Peter Cowen, one of the finest and most respected golf coaches on the professional circuit. Together with titbits on fashion, motoring, technology and travel, range promises a slightly different approach.”
Commenting on the new title, Colin Jenkins, editor of the golf range industry publication, ‘Golf Range News’ and spokesperson for the UK’s golf range industry, enthused, “It is most encouraging to see the industry develop to a stage where there is a consumer magazine for the golf range user. I’m sure the new publication will be well received and a huge success.”
Rohan Barnett, managing director of the Organisation of Golf Range Owners(OGRO) commented, “range magazine is a great way for golf ranges to inform their customers of how to get the best from their golf practice facility.”
With some of the world’s greatest golf coaches invited as teaching editors and comprehensive yet easy to understand instructional guides, range aims to provide the range goer with an insight into both basic and advanced techniques – with no jargon, just good down to earth honest advice on how they can improve and master the game.
Supported with news, statistics, equipment reviews, tips on rules and etiquette, information from behind the scenes, reader offers and competitions to win the latest golfing equipment, range magazine aims to offer the golf range user a smartly packaged, easily-digestible, useful slice of golf range action to pick up from their local golf range.