Global Edition

PGA of Australia and Asian Golf Monthly in partnership deal

7.36am 28th August 2008 - Media

The PGA of Australia, the most powerful golf organization in the South Pacific, has entered into a special arrangement with Asian Golf Monthly to work together to promote the game of golf in their respective markets.

This is a major development as it will now help expose the dynamic developments of golf in Asia to the Australian market and at the same time bring current news developments from Australia to Asia.

“We are very excited with this arrangement and we feel that it is going to serve our respective golf communities well in the long run,” declared Max Garske, CEO of the PGA of Australia.

“Asian Golf Monthly will function as our official print media partner for the Asia region and we feel that this association with the region’s most respected golf magazine will help us work on a number of programmes and projects that will be mutually beneficial to the growth of the game of golf.”

The collaboration will work on a number of different platforms which will include:

• The sharing of golf news and the publication of suitable and appropriate news items on the various communications vehicles that both organizations operate.
• Full coverage of all major tournaments.
• Special features on golf trends impacting the respective markets.
• Education programmes designed to help upgrade the standard of golf course operations.

“We believe that the arrangements that have been agreed to will help bring expertise and know-how from Australia to Asia and this is going to benefit the growing industry in the region tremendously,” said Mike Sebastian, Publisher of Asian Golf Monthly.

Working together with the education and training arm of the PGA of Australia, it is expected that a series of educational seminars and symposiums will be organized in 2009 designed to address a wide range of topics including turf maintenance, club management and game development.

“It is our firm believe that this alliance will help Asia at a point in time when the industry is experiencing tremendous growth,” pointed out Sebastian.

The new agreement is yet another step forward for the PGA of Australia in the Asian market, with the organisation only earlier this year entering into an extensive five year education and training agreement with the China Golf Association (CGA).

Through the CGA agreement the PGA has developed and implemented a coaching curriculum designed specifically for the training of coaches within the Asian market with approximately 500 Chinese professionals having already undergone courses delivered by Australian PGA members from several locations throughout Beijing and southern China.

“This partnership could not have come at a better time and we are definitely counting on the PGA of Australia to make its presence felt in Asia,” Sebastian added.

Asian Golf Monthly is Asia’s only regional golf magazine in English and besides publishing a monthly magazine, it also maintains the following web sites:

Its sister company, Asia Pacific Golf Development Conferences Pte Ltd publishes Asian Golf Business and is the owner of the Asia Pacific Golf Development Summit – Asia’s top golf business conference. Besides this, the company also operates the following web sites:

“In stride with the growth of the golf industry in Asia, we have just launched Golf Business Dynamics, which is our research arm that will be doing a series of research projects on golf in Asia, “Sebastian revealed.

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