Leading mobile telephone manufacturer Nokia is targeting its latest model, the N-93 with video recording capability and Pro Session Golf swing analysis software, at affluent golfers across the UK in October through Hi-Tech Media’s Get Noticed Golf media solutions.
The Nokia campaign, booked through Sponsorcom, is running at 53 golf driving ranges in the UK and comprises 1,060 A3 panels located in golf range bays. With an average ‘dwell time’ in these bays of 35 minutes, the Nokia N-93 Golf Edition promotion is aiming to be foremost in the minds of golfers at a time when they are predisposed to golf-related products.
Peter Goodman of Get Noticed Golf says, “Get Noticed Golf’s driving range bay poster sites enable Nokia to promote a very golf-related product to an audience engaged in a golfing activity. The position of the posters and the long dwell times ensure that Nokia’s message is constantly front and centre to their target audience.”
Charlie Dundass of Sponsorcom adds, “Nokia charged us with finding innovative media to help support the launch of a new piece of golf-specific software on the N-93 phone. The nature of the product meant that we needed to find affluent golfers in the largest numbers possible and in an environment where they would welcome the advertising. Hi-Tech’s portfolio of golf clubs and driving ranges allowed us to cherry-pick our advertising and target this hard to reach group of people, at a time when golf has enjoyed a high profile on the back of the Ryder Cup and other important events. Thanks to this, Nokia’s advertising enjoys due prominence with the core audience, in absolutely the right environment and at a perfect time.”
Hi-Tech Media Ltd’s Get Noticed Golf provides media opportunities for clients to target the 3.2 million, predominantly (86%) male golfers in the UK across a national network of 500 golf venues, averaging a footfall of two million golfers per month. These span prestigious golf operators such as Crown Golf, private member golf clubs and golf ranges to public pay and play courses.
The portfolio of media opportunities includes: A3 poster frames within each golf range bay; 6 sheet poster frames by the ball dispenser within the golf range; 96 sheet banners on the landing area of the golf range; beer mats and rubber bar runners within golf club houses; A3 poster frames within golf club locker rooms; email marketing to 50,000 golfers; leaflet distribution; product placement; and other bespoke solutions.
To date campaigns have been implemented for British Airways, Diageo, Ford, HSBC, Jaguar, London Golf Show, Orange, Renault, Sony Ericsson, Toyota and Volkswagen.
Peter Goodman peter@hi-tech.co.uk
Nokia pitches N-93 with Get Noticed Golf
