Global Edition

Nikon signs for TalkSport golf coverage

10.07am 28th March 2008 - Media

Media Week reports that TalkSport, the speech radio station, has signed up photographic brand Nikon as sponsor of its golf coverage for the rest of 2008.

Nikon will sponsor 11 golf tournaments that feature on the station this year, covering all four majors, the Ryder Cup and World Match Play.

The six-figure sponsorship deal was negotiated by Travis Glen, sponsorship executive at TalkSport and Tracey Brown, associate director at MediaCom.

Matt Wilson, TalkSport’s sponsorship and promotions director said the deal further extends Nikon’s association with golf. Nikon is already an official partner of the British Open. “Whereas usually Nikon wouldn‘t be connected to tournaments such as the Ryder Cup,” he said. “now the brand will be seen to be part of the wider golf world.”

TalkSport http://www2.talksport.net

       

You can see the latest news letter here.

Follow us on Twitter and LinkedIn.            

Use the tabs above to select the section(s) which you wish to search.

Enter the name of the person, place, organisation or topic for which you are searching. Use as many words as required - there is no need to enclose them in quotation marks. Prefixing a search term with a hyphen/minus-sign will exclude results matching that term.

For example 'artificial -turf' will return results containing 'artificial' but not 'turf'.

In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.