National Club Golfer, a leading cross-platform golf media brand, has appointed Hannah Holden as its new Head of Content.
Holden, who has been with NCG for five years, will be responsible for creating and delivering a content strategy across NCG’s digital channels, social media, YouTube channel and print magazine that reaches club golfers across the UK.
She will also join the board at Sports Publications, the parent company of NCG, working closely with longstanding owner/managers Tom Irwin and Dan Murphy.
“I’m so excited to take on this new role and delighted that Tom and Dan share my vision of where we can take NCG in the years ahead,” said Holden. “My generation has grown up in a world of digital media and it’s really clear that we have some fantastic opportunities to drive the brand forward and connect with even more core golfers.”
Irwin said: “Golf has long since been a male dominated sport. Participation remains around 80% male, but female golfers are rising in number. It is one of golf’s enduring appeals that men and women can play together on an equal footing. Hannah’s appointment hopefully supports the view that we are all just golfers, regardless of gender.
“Hannah’s appointment also marks a significant milestone as she assumes the role of the first female Head of Content at NCG in two decades. Her wealth of experience, talent and ambition are invaluable assets.
“She has been instrumental in driving our digital content strategy and shaping the evolution of our online media platform and we look forward to seeing where she will take it next.”
Sports Publications have also expanded its content and marketing teams, with videographer Chris Vodden and social media expert Holly Rowntree joining Marketing Manager Matthew Beedle to support the company’s work, and Paul Miller moving internally to lead on review content.