Following a number of successful events over the past two years, Mercedes-Benz Retail Corporate Sales and the PGA Golf Pages publication have agreed a strategic partnership that steps up their joint activity for 2008. The alliance aims to maximise their combined operations to provide mutual benefits for clients of both parties, including access to privileged events and promotional offers.
The major event activity will include a national golf tournament for corporate clients at selected venues around the UK, extending the spread of client activity available to members of the PGA Golf Pages and PGA City Golf programme.
Mercedes-Benz Retail Corporate Sales will extend the format of their highly successful ‘Shoot Out’ Golf tournament into a second series reserved for PGA City Golf and Golf Pages members. Qualifying heats will take place across the UK with a final at a yet to be declared high quality Championship course.
Capital Gold will also be supporting the tournament series and promoting selected events. PGA Golf Pages will provide extensive coverage of the series, which will adopt the same format as the ‘Shoot Out’ tournament successfully deployed by Mercedes-Benz Retail for their corporate customers since 2004.
Aware of the high interest in golf by owners of its cars, Mercedes-Benz Retail Corporate Sales commissioned PGA Golf Pages to create a series of golf tutorial DVDs, featuring resident golf pro, Lee Johnson. This series will be distributed with the title over the next four issues and will be available to customers.
PGA Golf Pages and PGA City Golf members will receive special offers on the Mercedes-Benz product range and a range of other events are also being considered. Likewise, corporate customers of Mercedes-Benz Retail interested in golf will be able to access a range of benefits, from magazine subscriptions through to corporate golf memberships through the PGA City Golf programme.
Steve Hanifan, sales manager for Mercedes-Benz retail corporate sales in London, said, “Having worked very successfully with PGA Golf Pages over the last couple of years, both on joint golf days and promotional events and exhibitions, finding ways to strengthen our relationship seemed an obvious development.
“Golf is far and away the most played sport for our customer base and we are therefore delighted to extend some of the benefits that PGA Golf Pages can provide in this arena. They are the only consumer golf publication endorsed by The PGA and therefore the most appropriate title for us to forge a strong relationship with. Likewise, we believe we can create some strong opportunities to present to their readers, particularly their PGA City Golf corporate members.”
Phil Richins, business development director for PGA Golf Pages, added, “Golf Pages is very pleased to forge this new agreement with Mercedes-Benz as we have already successfully co-operated on a number of fruitful initiatives, such as a joint promotional stand at the London Golf Show. We now have a platform for a range of mutually beneficial promotional and business activities in the future and Golf Pages will enjoy a unique and highly valuable distribution to Mercedes-Benz customers.”
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