Global Edition

LPGA Legend Annika Sorenstam Named Golfing World Ambassador

8.43am 21st February 2013 - Media

Golfing World logoLPGA legend and 10-time major champion Annika Sorenstam has been named an ambassador for IMG Media’s Golfing World.

Golfing World is a diverse media platform, covering TV, web, mobile and In-Flight, delivering an unrivalled mix of golf content daily to millions worldwide. Golfing World covers all aspects of the game including the latest highlights, exclusive features and behind the scenes news from all the major tours, as well as instructional tips, destination reviews and player interviews.

As part of the agreement, Golfing World will cover Annika throughout the year at various events. These include major championships, ANNIKA Foundation junior tournaments, corporate outings and elsewhere. Annika joins a stellar list of Golfing World Ambassadors that includes Colin Montgomerie, Retief Goosen, Natalie Gulbis and Beatriz Recari.

“We’re excited by the possibilities of this new partnership with Golfing World and our long-time associates at IMG,” says Annika, a 2003 World Golf Hall of Fame inductee. “Despite stepping away from competitive golf in 2008, my schedule is even more hectic nowadays. Golfing World’s video platform will give fans a unique glimpse into my travels across the globe as I pursue my new passions like fitness and nutrition, girls’ junior golf and course design. We look forward to sharing the content across our websites as well.”

Rupert Hunter, VP IMG Media commented: “Golfing World is very excited to be working with Annika in her capacity as a brand ambassador for our ever evolving media platform. To have the opportunity to work so closely with one of the game’s greats and share the wide variety of her business interests with golf fans around the world is something we are very much looking forward to.”

Over the last five years, Annika has turned her attention to raising her two young children and growing her ANNIKA-branded businesses. They include the ANNIKA Foundation, ANNIKA Academy, ANNIKA Course Design and more.

Golfing World is an international program, produced for an international market, and broadcast in over 40 countries around the world with a potential homes reach of over 300 million. The program is produced five days a week (Monday to Friday), 48 weeks of the year – totalling 240 hours of programming across the year. Golfing World can also be viewed In-Flight on 19 different airlines including British Airways, Emirates, Cathay Pacific and China Airlines.

Golfing World is delivered to a global digital audience via and the Golfing World Player which sits on over 1,100 sports and news sites. Golfing World was also selected by Samsung, the world’s largest television manufacturer, to provide on demand golf content to Samsung Smart TV’s via the Golfing World Smart TV App

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