LIV Golf has found another media platform to show its tournaments after signing a multi-year deal with sports entertainment channel DAZN.
Through the partnership, DAZN has secured the exclusive broadcast rights for LIV Golf in Austria, Belgium, Canada, France, Germany, Italy, Japan, Portugal and Switzerland, further widening LIV Golf’s global reach, alongside the LIV Golf+ service.
Founded in 2015, the DAZN platform broadcasts live and on-demand sport in over 200 countries and is considered to be Europe’s largest digital sports broadcaster, with over 75 programming rights. As of 2024, it was reported to have 60 million paid subscribers globally, and an overall user base of 300 million monthly users.
“DAZN’s cutting-edge technology and unparalleled scale give LIV Golf a significant platform to engage a truly global audience,” said LIV Golf CEO Scott O’Neil. “Our players, teams and schedule span the globe, and it’s important that we continue to connect with fans all over the world as we grow our League in new and exciting markets.”
The LIV Golf+ service on DAZN will make LIV Golf competitions and programming available to millions of fans in more than 200 markets around the world to enjoy on a free, ad-supported basis on DAZN’s platform.
LIV Golf+ on DAZN will include all content currently offered on LIV Golf+ as well as any new, live and on-demand content that will be produced by LIV Golf for that service, including LIV Golf’s Any Shot, Any Time technology, which gives viewers the ability to select which golfers, teams or groups they want to watch at any given time.
Shay Segev, CEO of DAZN Group, said: “As a truly global broadcaster, DAZN is dedicated to ensuring that fans in every region can experience the most exciting action from LIV Golf, live and free. LIV Golf+ on DAZN will be available alongside DAZN’s extended free content offering, positioning it within an ecosystem that has already captured the attention of golf fans worldwide. This strategic partnership will grow the reach and popularity of LIV Golf, while bringing us closer to building the global home of golf on DAZN.”
DAZN will launch a newly dedicated LIV Golf space on the DAZN platform co-exclusively for LIV Golf’s owned and operated service worldwide. LIV Golf will also benefit from DAZN’s marketing tools, ensuring that the new service receives prominent visibility through promotion both on and off-platform.
In partnership with LIV Golf, DAZN is to planning to develop a paid subscription offering in the future, which will providing subscribers with access to more exclusive content and features.